Sustaining and deepening relationships with debtors is vital for lenders, nevertheless it takes worthwhile time away from different enterprise efforts for mortgage organizations. Moreover, creating compelling content material regularly and sustaining separate techniques or instruments for its dispersal is worrying, cumbersome and time-consuming.
Mortgage professionals want an answer that offers them complete perception throughout the shopper life cycle and that may provide a number of functionalities that hold them high of thoughts with prospects – even after the mortgage closes.
Black Knight’s Surefire CRM and Mortgage Advertising Engine helps mortgage professionals win new enterprise, drive repeat enterprise and achieve referral enterprise. Surefire consists of intuitive “set it and overlook it” workflows and award-winning content material, permitting mortgage professionals to effortlessly preserve and deepen their buyer and colleague connections all by means of one highly effective platform.
Surefire’s complete advertising automation and content material means organizations now not must patch a number of, disparate techniques collectively to handle emails, texts and types. Surefire offers these capabilities and extra in an all-in-one, ready-to-use platform constructed particularly for the mortgage business.
The platform surpasses generic CRM platforms by excelling in areas akin to inventive content material, compliance requirements and audit assist. Its subtle hierarchy simply accommodates any group’s enlargement plans, together with assist for a number of lending channels, brokers and types.
Mortgage professionals are educated about residence financing however might wrestle with writing fascinating content material on an everyday, ongoing foundation. Surefire options built-in content material and interactive capabilities to assist the mortgage business convert leads, present excellent in-process communication and create lifetime repeat shoppers.
Utilizing Surefire, advertising and messaging is quick, easy and all the time out there. Customers can entry the platform’s content material to ship as-is or customise it to make it their very own.
Surefire customers achieve entry to best-in-class, confirmed advertising campaigns that may be applied out of the field. The platform’s capabilities embrace a number one CRM device, customized, dynamic movies, co-branded property websites and fliers, a accomplice portal community, and extra.
The built-in platform will increase transparency throughout all stakeholders to assist stronger collaboration between a lender’s advertising, expertise, gross sales and government groups. Surefire offers complete perception throughout the shopper mortgage life cycle and full digital asset administration.
Surefire could be custom-made to shoppers’ preferences and their profitability. By slicing down on expensive studying curves, Surefire’s “Blueprints for Success” advertising campaigns assist customers enhance ROI by deriving extra worth from the platform sooner. In the end, Surefire customers have the appropriate performance at their fingertips for each stage of the mortgage life cycle.
“Our shoppers admire that Surefire runs routinely, permitting them to deal with closing extra loans, increasing into extra markets and rising their lending channels,” mentioned Erik Enright, Managing Director, Origination Applied sciences – Surefire. “Model recall is model worth, so by routinely sending prospects and debtors worthwhile and fascinating branded content material over the course of years, mortgage professionals will help create prospects for all times.”
Anthony Jabbour, Chairman and CEO, Black Knight
Anthony Jabbour leads the corporate’s total imaginative and prescient and path to supply Black Knight’s premier options and companies for most of the nation’s largest lenders and servicers.
Wealthy Gagliano, President, Origination Applied sciences, Black Knight
Wealthy Gagliano is accountable for the general technique and product path of Black Knight Origination Applied sciences.
Erik Enright, Managing Director, Origination Applied sciences – Surefire, Black Knight
Erik Enright directs initiatives for Black Knight’s Surefire CRM answer, which automates the distribution of selling content material of curiosity to debtors to assist create lasting buyer relationships.