Bozoma Saint John, Chief Advertising Officer of Netflix attends the Netflix Restricted Collection “Colin in … [+]
After lower than two years as Netflix’s chief advertising and marketing officer, Bozoma Saint John is leaving the streaming big.
Saint John, who joined the corporate in June 2020, can be changed by Marian Lee, vp of selling for Netflix within the U.S. and Canada.
The corporate, which confirmed the strikes on Thursday, didn’t elaborate on why Bozoma is departing. However in a press release, Netflix CEO Ted Sarandos stated he “beloved working with Boz and have been impressed by her creativity and vitality” and that she’s “attracted world class entrepreneurs to the corporate and inspired them to be modern leaders.”
Earlier than becoming a member of Netflix in July, Lee spent practically a decade at Spotify and likewise beforehand held advertising and marketing roles at Condé Nast and J. Crew. Sarandos described Lee as “a strategic marketer with deep expertise not simply in leisure but additionally extra broadly having labored at vogue and media manufacturers.”
“Netflix is an unimaginable model with the most effective content material and inventive groups on this planet,” Lee stated in a press release. “I’m assured our most fun work is forward of us and I’m honored to steer this best-in-class world advertising and marketing crew into the longer term, and proceed to attach our unimaginable collection and movies with audiences across the globe.”
Marian Lee has been named the brand new chief advertising and marketing officer of Netflix.
Below Saint John’s management, Netflix has led a wide range of pandemic-era campaigns, together with an advert that includes its trademark “tu-dum” sound, an integration with the WWE to advertise The Strolling Lifeless and immersive experiences for hit reveals like Stranger Issues and Cash Heist.
“I got here to Netflix with a surplus of enthusiasm and inventive vitality and am immensely happy with the campaigns we impressed that sparked world conversations,” Saint John stated in a press release. “It’s been a transformative two-year expertise for which I’ll all the time be grateful.”
CMOs are recognized for having the shortest tenures of all C-suite leaders, with the common CMO serving simply 40 months in 2020, in keeping with govt search agency Spencer Stuart. However notably, Saint John—who was ranked No. 1 on Forbes’ 2021 listing of the World’s Most Influential CMOs—spent lower than half that point within the function at Netflix. Over the previous decade, she’s additionally held different senior advertising and marketing titles at a number of tech and leisure corporations. Previous to becoming a member of Netflix, she was the chief advertising and marketing officer of Endeavor, chief model officer at Uber and head of selling at Apple Music. And in Might, she’ll be inducted into the American Advertising Affiliation’s Advertising Corridor Of Fame alongside inductees corresponding to P&G Chief Model Officer Marc Pritchard, former Fb CMO Antonio Lucio and Pernod Ricard Chairman and CEO of North America Ann Mukherjee.
“Oftentimes we expect we have to discuss to the bottom frequent denominator or discover the factor that unifies everybody and it’s truly fairly the other,” Saint John stated throughout an interview with Forbes in September. “It’s like, ‘what is exclusive about us?’ That’s what’s attention-grabbing. And in order a marketer, each of manufacturers and of myself, I wish to carry that distinctive distinction into the dialog.”