Jesse Johnson has joined Dallas-based restaurant firm Brinker Worldwide Inc. as vice chairman of promoting, a newly created function on the firm.
Johnson will develop and execute advertising and marketing methods for Chili’s Grill & Bar and produce the model to life throughout a number of touchpoints, together with promoting, media, PR, and the visitor expertise, the corporate stated.
“As we glance to be extra commercially aggressive, Jesse’s experience and fervour for constructing culturally related manufacturers will likely be a driving power in placing Chili’s again within the cultural zeitgeist,” George Felix, Chili’s chief advertising and marketing officer, stated in a press release. “What will get me much more excited is the truth that he’s a servant chief, has a ardour for teaching, and my perception that he will likely be an excellent match and addition to our ChiliHead tradition.”
Brinker stated that Johnson is an completed model director with greater than 16 years of expertise.
He spent a lot of his profession at Wieden+Kennedy (W+Ok) main award-winning advertising and marketing initiatives and campaigns for prime manufacturers similar to Procter & Gamble, Nike Golf, and KFC, together with the extremely acclaimed “Return of Colonel Sanders” marketing campaign, Brinker stated.
Whereas at W+Ok, Johnson managed shopper relationships and leveraged his strategic imaginative and prescient for inventive evolution to assist the company’s progress and enterprise improvement by way of his marketing campaign work. Most just lately, he served because the director of progress and helped drive important progress of W+Ok’s social arm, Bodega, in Portland, Oregon.
“I’ve a deep-rooted love for the Chili’s model, and I can’t wait to work with our advertising and marketing and management groups, in addition to our Workforce Members, to raise Chili’s prominence,” Johnson stated in a press release. “I’m excited to make use of my model technique and inventive background to assist Chili’s disrupt the informal eating house.”
In 2018, Advert Age named Johnson “Account Director of the Yr” and named KFC’s marketing campaign “Marketing campaign of the Yr.” Johnson additionally led the event of P&G’s globally acclaimed “Proud Sponsor of Mothers” Olympic marketing campaign for the London 2012 and Sochi 2014 Olympic Video games, which earned an Emmy, Gold Effie and 6 Gold Lions.
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