An Irvine-based firm that marketed and bought a “drinkable sunscreen” has agreed to pay $42,500 to resolve state prosecutors’ allegations of misleading promoting, officers mentioned Wednesday.
Dermatology Trade Inc. marketed and bought a product referred to as UVO, claiming that individuals who drank it will be protected, head to toe, in opposition to the solar’s dangerous rays for as much as 5 hours. The corporate stopped promoting the product after the state started its investigation, Lawyer Normal Rob Bonta mentioned Wednesday.
“We all know that among the finest methods to guard ourselves is to commonly apply sunscreen after we’re out within the solar,” Bonta mentioned in a press release. “We could need a shortcut, however the fact of the matter is: There’s no proof that various sunscreen merchandise like UVO’s so-called ‘drinkable sunscreen’ present safety.”
Dermatolgy Trade Inc. didn’t admit to the allegations, however accepted the settlement with the state to keep away from the time and expense of litigation, in accordance with courtroom paperwork. The settlement has but to be accredited by a choose.
Jim Prochnow, an legal professional representing Dermatology Trade Inc., declined to touch upon the phrases of the settlement as a result of it hadn’t but been accredited.
As a part of the settlement, Dermatology Trade Inc. should present written discover to the legal professional basic inside 60 days of beginning to market or promote any merchandise. However the settlement doc additionally mentioned the corporate is now not an working enterprise.
It was not instantly identified what number of bottles of UVO had been bought previous to the initiation of the case.