March 1, 2022 – The Canadian Electrical energy Affiliation has rebranded to Electrical energy Canada.
Electrical energy Canada undertook a assessment of its earlier model—Canadian Electrical energy Affiliation—below its 2021-2025 Strategic Plan. That assessment revealed “a shift in mentality: from centered advocacy to broader efforts surrounding the web zero dialog”.
“There isn’t any one know-how or resolution to the local weather downside,” mentioned Ken Hartwick, president & CEO of Ontario Energy Technology, and Electrical energy Canada board chair. “It’s going to require each ounce of ingenuity now we have. Electrical energy Canada acknowledges the vitality required, and has undergone a rebrand to talk to this broader, collective strategy.”
“Once we took on the assessment of the Canadian Electrical energy Affiliation and our advocacy impression in Ottawa, we found there was a possibility to be extra of a frontrunner within the clear vitality area,” added Julia Muggeridge, vice-president, Communications. “[We] hope this rebrand will additional our robust relationships with authorities, with stakeholders and with our membership.”
Electrical energy Canada’s members embody vertically built-in electrical utilities, impartial energy producers, transmission & distribution firms, and so forth.