SAN FRANCISCO–(BUSINESS WIRE)–Feb 15, 2022–
Clearbit, a pacesetter in Advertising and marketing Intelligence options, in the present day introduced their new Knowledge Activation Platform – out there instantly for B2B advertising and marketing groups centered on creating demand, capturing intent and optimizing their pipeline.
Over the previous 18 months the B2B advertising and marketing panorama has shifted considerably – and completely. From the big variety of prospects working from residence to the shift towards on-line shopping for and decreased utility of cookies as identifiers, it’s turn out to be much more difficult – and important – for B2B go-to-market groups to realize clear perception into their digital funnel. It’s now a enterprise crucial for corporations to have real-time intelligence about their goal market, supreme prospects and engaged prospects. Clearbit’s new, built-in platform gives that real-time intelligence – and empowers groups to use it to every step of their buyer journey.
“We’ve been lucky to work with lots of the most modern B2B development groups on the planet, they usually’ve taught us that it’s not nearly having good information, it’s about activating that information to enhance your funnel from high to backside,” stated Ross Moser, CEO of Clearbit. “The flexibility to use real-time intelligence to every step of the client journey – and optimize experiences in real-time – is what’s driving success for Clearbit’s prospects.”
Clearbit’s new platform permits groups to simply uncover and outline supreme corporations of their goal market, leveraging Clearbit’s database of over 44 million corporations, every with over 100 detailed firmographic and technographic attributes. Entrepreneurs can then use Clearbit to place that real-time intelligence to work – creating exact goal audiences, enriching their CRM & MAP methods, personalizing their web site and buyer expertise apps, and higher concentrating on promoting and outreach campaigns.
“Clearbit permits Codility to create a seamless expertise for our prospects,” stated Travis Keeney, Senior Director, Progress at Codility. “Guests land on a customized net web page, convert from a brief type, get surfaced to gross sales primarily based on dependable demographic information, and rapidly turn out to be completely satisfied prospects. We achieved hyper-growth in 2021 and Clearbit was instrumental in serving to us get there.”
The Knowledge Activation Platform brings collectively Clearbit’s industry-leading B2B information and versatile integrations with new capabilities to energy frictionless, customized buyer experiences throughout the digital funnel. Key parts of the platform embody:
- Clearbit’s B2B information and enrichment options – now mixed with the Reveal system to unmask nameless web site guests and monitor intent, giving groups the complete image about each prospect, lead and buyer.
- New supreme prospect discovery capabilities – enable entrepreneurs to look previous their current funnel to seek out best-fit prospects in Clearbit’s database of each firm with a web site.
- Highly effective viewers administration – allows groups to create exact firm segments primarily based on their Supreme Buyer Profile, pulling information from their CRM, MAP and CDPs, and construct campaigns, triggers and alerts to activate these audiences throughout methods.
- Actual-time integrations & APIs – empower groups to use intelligence throughout their stack, whether or not utilized to extra exactly concentrating on advertisements, personalizing content material and conversations, shortening web site varieties or optimizing pipeline.
“With their new platform, Clearbit has helped carry account degree insights into Salesforce that present huge worth for our reps within the platform that they use essentially the most,” stated Lucy Gamble, Director of Advertising and marketing Operations at Grafana Labs. “This real-time intelligence on account conduct gives a approach for our reps to customise and prioritize their outreach. We’ve additionally been capable of leverage this Clearbit behavioral and demographic data to develop account high quality scores that put the info to work the place it’ll have the best affect.”
The Clearbit Knowledge Activation platform is offered instantly, and groups fascinated about previewing the ability of Clearbit’s real-time intelligence can check out their free Weekly Customer Report. Be taught extra at www.clearbit.com.
About Clearbit
Clearbit is a advertising and marketing intelligence answer that helps B2B advertising and marketing and income groups put their information to work to allow them to develop sooner and smarter. Over 1,500 prospects in organizations like Section, Asana, and Atlassian use Clearbit’s information activation platform and APIs to create demand, seize intent, and optimize pipeline. Based in 2015, Clearbit is backed by Zetta Enterprise Companions, Battery Ventures, and First Spherical Capital. For extra data, go to www.clearbit.com.
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CONTACT: Danielle Capers
Voxus PR
253-225-5178
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: MARKETING DATA MANAGEMENT ADVERTISING COMMUNICATIONS TECHNOLOGY SOFTWARE INTERNET
SOURCE: Clearbit
Copyright Enterprise Wire 2022.
PUB: 02/15/2022 09:00 AM/DISC: 02/15/2022 09:02 AM
http://www.businesswire.com/information/residence/20220215005359/en
Copyright Enterprise Wire 2022.