Think about a world the place each time you shared a hyperlink with a pal, you bought paid. What number of TikTok movies have you ever shared because the week began?? What if each time you generated buzz on-line, you bought a tip? That is the way forward for promoting that Cliqki is constructing.
Cliqki is an ad-tech platform and social media market on which manufacturers, content material house owners and creators can create consciousness for his or her product and companies, and supply incentives to customers and influencers who assist to advertise these companies.
Co-founded by Adetomi Odufuye (CEO) and Aderemi Odufuye (CTO) and launched in April 2021, with Adekunmi Odufuye as CCO, Cliqki was born out of non-public observations when the founders had been attempting to advertise a monetary companies model, music content material and develop their following on a crypto platform. They realized that almost all huge title ad-tech platforms make hundreds of thousands of {dollars} in advert revenues from manufacturers/corporations and solely share a small portion with influencers and customers on their platforms.
Cliqki is democratizing promoting by taking a small fee and making many of the advert income out there to the neighborhood of customers. With Cliqki everyone seems to be a paid influencer.
Table of Contents
The way forward for promoting
Promoting is commonly aspirational; manufacturers get celebrities and massive title people to promote their merchandise and common individuals who aspire to be identical to that superstar purchase the merchandise. However with the arrival of social media and the emergence of influencer promoting, manufacturers are discovering out {that a} mixture of superstar promoting and the natural and extra private attain of micro-influencers is required to completely maximize their advert attain and advertising and marketing objectives.
A 2016 Twitter report discovered that when in search of product suggestions, 56% of customers sought steerage from pals and 49% relied on influencers. Micro influencing, which is much more private than influencing, is predicted to turn out to be much more important to model storytelling post-pandemic as media consumption has shifted from shiny journal photographs to at residence TikToks and Instagram tales.
In keeping with a 2019 examine on millenials—the biggest customers of social media—and the impact micro-influencer advertising and marketing has on their buying habits, millennials regard influencers as an genuine means of assessing manufacturers and merchandise and micro-influencer advertising and marketing “set off millennials to interact in additional analysis concerning a selected product or others in the identical class”.
Phrase-of-mouth carries weight on social media and within the fashionable world being relatable is a foreign money. From actuality TV to YouTube and TikTok, content-driven by common individuals who feel and look identical to us, thrives. Social media and promoting on social media is pushed by the notion of authenticity. How a lot can we love that YouTube make-up artist who looks as if a pal? What number of reels and tales do you watch per day?
You don’t have to be a celeb anymore to get engagement, everyone is linked now and everybody influences everybody.
For manufacturers, content material creators and companies promoting on social media just isn’t at all times easy crusing as all the foremost ad-tech and social media platforms supply a large viewers however an impersonal contact, additionally they price extra and many of the income goes to the advertisers. These platforms’ companies typically have restrictions on the varieties of content material allowed and basic restrictive promoting guidelines which make it tougher to advertise content material.
Additionally, in international locations like Nigeria the place there’s a month-to-month greenback spending restrict, creators have a tough time even paying for advertising and marketing campaigns to run on social media.
What Cliqki is providing is an opportunity for manufacturers to personalize and maximize their advertising and marketing attain and for everybody who contributes to that, each the influencers and also you who shares a hyperlink, to revenue from that.
Cliqki features as a platform to facilitate each the commercial and the fee elements of promoting. It’s distinctive on this discipline as most promoting platforms solely promote — you pay, they promote. Cliqki goes the additional mile of sharing these income with everybody concerned within the course of, all the way down to the common non-influencer who merely shares a hyperlink with a pal. It additionally gives manufacturers the chance to achieve a wider, extra customized viewers at much less price.
The way it works
Manufacturers and content material creators, come onto the platform, add the content material or marketing campaign they wish to promote, after which connect a funds to it by buying tokens.
Anytime a Cliqki person shares the content material on behalf of the model, a singular URL is created, and the person/influencer is rewarded anytime somebody clicks on the hyperlink shared. Rewards per click on can fluctuate from ₦10 as much as ₦1,000 relying on the funds set by the model.
Rewards are credited to the person’s pockets and might be redeemed by both changing tokens to money on to their checking account or for airtime, reward vouchers and different prizes.
What’s subsequent for Cliqki?
The primary of its type in Africa, Cliqki started with a few hundred customers when it launched its beta model in 2021 and has since turn out to be one of many fastest-growing influencer marketplaces with hundreds of customers presently on the platform and the expansion price steadily rising.
Cliqki is banking on belief and already established relationships to vary the way forward for promoting. They take promoting from huge title manufacturers and their impersonal strategy to one-on-one ranges the place customers can earn for his or her engagements and management what they wish to promote.
“Our mission is to provide individuals the ability to advertise their product providing to a diversified and related viewers, in addition to present a way for others to earn whereas utilizing their common social media platforms. We are extraordinarily excited to share among the progress we have now revamped the previous few months, as we stay steadfast in direction of our imaginative and prescient to construct Africa and finally the world’s largest market for influencers, the place customers can monetize their social media engagement” – Adetomi Odufuye (Cliqki CEO)
Cliqki’s imaginative and prescient is to turn out to be the biggest influencer advertising and marketing platform in Africa and past. The startup simply raised an undisclosed quantity in funding from angel traders which embrace Sixteen Sands, Adeta Capital and Aztec Synergy.
They’ve additionally signed on a number of huge manufacturers together with one in all Africa’s largest monetary establishments, main industrial banks, content material creators, and need to join many different main manufacturers.
Cliqki is presently registered as a Delaware C corp with workplaces in the USA and Lagos.
They hope to ascertain their proof of idea first in Nigeria, earlier than increasing to different areas in Africa together with Kenya, Ghana and South Africa and finally the remainder of the world.