PORTLAND, Ore.–(BUSINESS WIRE)–Columbia Sportswear Firm (Nasdaq: COLM), a number one innovator in energetic out of doors attire, footwear, equipment and tools, in the present day introduced the appointment of Pri Shumate as Chief Advertising Officer for the Columbia model. On this position, Pri will report back to Joe Boyle, Government Vice President and President of the Columbia model, efficient March 14, 2022.
“Pri is a consumer-obsessed advertising and marketing chief with world expertise in demand creation,” mentioned Joe Boyle. “I really feel sure that her background and dynamism will assist drive continued development for the Firm.”
“We’re excited to have Pri be a part of our group main the advertising and marketing efforts within the largest model in our portfolio,” mentioned Tim Boyle, Chairman, President and CEO of Columbia Sportswear. “Having a frontrunner of her caliber will pave the best way for a good higher 2022.”
“I’m actually enthusiastic about rising the Columbia model and the enterprise by diversifying and increasing our client base,” mentioned Pri Shumate. “I hope to coach folks on the standard of our merchandise and the values of our model, and to harness our group’s creativity to encourage folks to go exterior, fulfilling Columbia’s mission to unlock the outside for everybody.”
About Columbia Sportswear Firm:
Columbia Sportswear Firm has assembled a portfolio of manufacturers for energetic lives, making it a frontrunner within the world energetic life-style attire, footwear, equipment, and tools business. Based in 1938 in Portland, Oregon, the corporate’s manufacturers are in the present day bought in roughly 90 international locations. Along with the Columbia® model, Columbia Sportswear Firm additionally owns the Mountain Hardwear®, SOREL®, and prAna® manufacturers. To be taught extra, please go to the corporate’s web sites at www.columbia.com, www.mountainhardwear.com, www.SOREL.com, and www.prana.com.
Ahead-Wanting Statements
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