VideoAmp might be licensing and incorporating aggregated Comcast viewership information into its cross-platform measurement resolution, which deduplicates and measures throughout set-top field (STB) and Sensible TV viewership units.
The trouble is meant to assist domesticate measurement innovation and new forex choices for the business.
NEW YORK, February 24, 2022–(BUSINESS WIRE)–Comcast Promoting, a division of Comcast, and VideoAmp, a media measurement and optimization software program firm, at the moment introduced that VideoAmp will license and incorporate aggregated viewership information from the Comcast footprint into its forex grade measurement.
The initiative reaffirms each corporations’ dedication to cultivating and additional accelerating innovation in audience-based measurement within the TV and premium video sector. VideoAmp’s elevated protection throughout Comcast’s consultant footprint will convey extra stability and reliability to its native, nationwide and cross-platform viewers rankings and impression measurement, serving to consumers and sellers transact extra confidently.
Over the previous 12 months, VideoAmp has made investments to drive business progress on TV and premium video measurement and has labored alongside media sellers like ViacomCBS and WarnerMedia on alternate media forex testing in addition to participating in pilots with 5 main holding corporations. This deal embodies the business innovation in measurement wanted to assist clear up for the fragmentation in audiences that continues to speed up as streaming will increase.
“We’re thrilled to work with Comcast as a strategy to advance nationwide and native media forex options. This furthers our mission of offering a brand new, software-based media forex that creates larger return on advert spending for advertisers and extra income for publishers,” mentioned VideoAmp Founder and CEO Ross McCray.
“We’re very excited to assist VideoAmp as they pioneer the following chapter of cross-platform viewers measurement. This announcement marks a big milestone in our journey to spur measurement innovation. Our ecosystem is stronger when manufacturers and media homeowners can transact on a number of currencies and when such currencies exist for cross-platform measurement,” mentioned Comcast Promoting President Marcien Jenckes.
About Comcast Promoting
Comcast Promoting is the promoting division of Comcast Cable. As a worldwide chief in media, know-how and promoting, Comcast Promoting fosters highly effective connections between manufacturers and their audiences in addition to between publishers, distributors, MVPDs, businesses and different business gamers. Effectv, its promoting gross sales division, helps native, regional and nationwide advertisers join with their audiences on each display screen through the use of superior information to drive focusing on and measurement of their campaigns. FreeWheel, its media and know-how arm, supplies the know-how, information enablement and convergent marketplaces required to make sure consumers and sellers can transact throughout all screens, throughout all information sorts and all gross sales channels, as a way to guarantee the final word aim – outcomes for entrepreneurs. Comcast Cable, together with NBCUniversal and Sky, is a part of the Comcast Company (NASDAQ: CMCSA). Go to http://comcastadvertising.com/ to study extra.
About VideoAmp
VideoAmp is a media measurement and optimization software program firm making a extra useful and information pushed ecosystem that redefines how media is valued, purchased and offered.
Our platform automates promoting workflows, deduplicates audiences throughout conventional TV, streaming video, digital media and walled gardens, and connects media exposures to an advertiser’s gross sales. By unlocking new worth for the whole ecosystem, our platform permits the world’s largest advertisers, businesses and publishers to align on VideoAmp’s impartial measurement as a brand new media forex to transact towards.
We’re reworking a 100-year-old business by powering a more practical three-way worth alternate that leads to growing the return on media funding for advertisers, growing income for publishers and offering a greater viewing expertise for customers.
VideoAmp is headquartered in Los Angeles with places of work throughout the USA. To study extra, go to videoamp.com.
View supply model on businesswire.com: https://www.businesswire.com/information/dwelling/20220224005300/en/
Contacts
Comcast Promoting
Elaine Wong
elaine_wong@comcast.com
VideoAmp
Stephanie Doennecke
stephanie@videoamp.com