Connatix, a number one video expertise firm for publishers and advertisers, introduced the hiring of Mike Renfro as Head of the Midwest Area.
Renfro is tasked with establishing a brand new workplace in Chicago for Connatix, servicing the corporate’s current and new company and shopper partnerships.
A strategic advertising and marketing, gross sales, and advert tech skilled, Renfro joins Connatix with 18+ years of expertise in digital promoting and enterprise improvement on the world, nationwide and regional stage. Previous to Connatix, Renfro was Director, Central Model and Company Partnerships at Taboola. For over a decade, he has pushed Midwest development for corporations like OpenSlate, MediaMath, BrightRoll, and Dow Jones, working intently with shoppers corresponding to Charles Schwab, American Airways, Procter & Gamble, US Air Power, Ford, Hilton Accommodations, Capital One, Nissan, and Nestle.
In his new function, Renfro will set up Connatix’s Chicago workplace, servicing the corporate’s current company and model partnerships, and supporting continued development of the demand enterprise throughout the area and the encompassing states.
“As we develop our efforts within the Midwest area, Mike brings almost 20 years of confirmed expertise, experience, and success in our class,” stated David Kashak, CEO and co-founder at Connatix. “We’re excited to have him on board as we proceed to construct a brand new era of video experiences which might be optimized for writer and advertiser success.”
“Video promoting is continuous to evolve and Connatix is main the cost on delivering AI-powered contextual intelligence options to market,” stated Renfro. “I’m thrilled to hitch the Connatix staff and look ahead to supporting the corporate’s development within the Midwest.”
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With its Chicago workplace, Connatix provides to its rising listing of places and is now represented in New York Metropolis, Tel Aviv, Israel and Cluj-Napoca, Romania, with extra world development anticipated.
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