When KoMarketing made a dedication to constructing our personal inbound advertising and marketing channel that demonstrated our experience within the B2B digital advertising and marketing area, I’d write a weblog put up per week. The aim was the identical (if no more) than we’d inform any of our shoppers: construct search engine optimization site visitors worth, enhance our key phrase presence in Google search outcomes, and generate results in help gross sales efforts.
And the teachings realized helped form and enhance our search engine optimization content material advertising and marketing success throughout shopper applications and for our personal digital advertising and marketing endeavors.
My particular writing contributions have grown much less frequent through the years, as now we have been lucky sufficient to scale content material advertising and marketing throughout the crew and have discovered colleagues that write significantly better than I ever may.
Quick ahead greater than ten years to the current day, and I can’t imagine I failed to jot down a single weblog put up in 2022. Final 12 months flew by and it was one other super 12 months of laborious work, progress, and success for our group.
To kick off 2023, I’m excited and honored to have the primary contribution to our weblog — and with an enormous announcement.
We’re beginning the brand new 12 months by sharing the information that KoMarketing is now a Walker Sands firm. Walker Sands is a full-service advertising and marketing agency centered on accelerating the expansion of B2B manufacturers.
Quite a bit has modified since KoMarketing was primarily a six-person crew in a small workplace in Waltham, Massachusetts. We’ve moved to downtown Boston, we’ve seen our share of successes and studying experiences, and we’ve grown by means of the struggles of a worldwide pandemic. By means of all of it, I’ve continued to have the nice fortune of working with nice crew members and shoppers.
Since 2004, KoMarketing has been serving to B2B firms develop by means of extremely personalized search, social media, and content material advertising and marketing applications. Whereas there are all the time challenges when making a choice like this, our core values are so nicely aligned with these of Walker Sands and I’ve the utmost confidence that this can be a win-win, providing new alternatives and success for shoppers and crew members.
Increasing Our Built-in Advertising Capabilities
After we had been first approached by Walker Sands, it felt like a pure match to mix their deep information of B2B advertising and marketing with our experience in digital advertising and marketing and demand technology.
Like KoMarketing, Walker Sands additionally makes a speciality of creating custom-tailored applications to satisfy shoppers’ wants by means of excellence in public relations, social media, advertising and marketing technique, and branding with world-class inventive and a robust technical spine throughout demand technology, advertising and marketing automation, and internet. Whereas we’ll assist strengthen Walker Sands’ present demand technology capabilities, in flip Walker Sands will permit us to supply a full suite of built-in advertising and marketing capabilities.
With a concentrate on B2B know-how {and professional} providers firms, Walker Sands additionally brings a variety of trade experience to KoMarketing. The Walker Sands shopper roster ps throughout synthetic intelligence, cybersecurity, enterprise software program, fintech, martech, retail tech and extra.
Mixed, we’ll have the ability to work towards our shared objectives of driving actual outcomes for our shoppers and offering progress alternatives for KoMarketing crew members.
Accelerating Development Collectively
From early conversations, it was clear we shared a number of issues in frequent: a dedication to our craft, robust core values and a people-first philosophy. Walker Sands’ mission is to speed up progress — of their shoppers, trade and folks — which resonated deeply.
For our individuals and KoMarketing as an entire, we could have entry to new places of work and studying alternatives and will probably be supported by robust company assets, techniques, and the experience of a bigger company.
Our newly mixed company has greater than 200 full-time staff throughout distant areas and 5 places of work in Boston, Chicago, Seattle, San Francisco and Atlanta.
Collectively, we stay dedicated to placing our individuals first, providing robust built-in providers, and dealing with progressive firms. We’re excited to be becoming a member of forces with one of many fastest-growing companies on this planet and sit up for a 12 months of studying from each other and rising collectively.
Perhaps I’ll even get the chance to jot down one other weblog put up or two for KoMarketing and the Walker Sands weblog within the new 12 months and past as nicely.
Interested by studying extra?
Here’s a hyperlink to the press launch and Walker Sands’ CEO Mike Santoro’s weblog put up concerning the acquisition. It’s also possible to be taught extra about Walker Sands’ award-winning capabilities right here.
And don’t overlook to attain out instantly as nicely!
I’d love to listen to from you, if for nothing else than to say “howdy” and mirror on earlier accomplishments and experiences.
Completely happy New 12 months and finest needs for 2023 and past.