TULSA, Okla., March 4, 2022 /PRNewswire/ — ConsumerAffairs, an advocacy group and on-line market with greater than 4 million month-to-month readers, introduced immediately that Zac Bogart has been named Chief Advertising Officer (CMO).
As ConsumerAffairs’ CMO, Bogart will lead the corporate’s advertising and marketing, promoting and progress initiatives as the corporate scales its efficiency and model advertising and marketing operations. Zac Bogart joined ConsumerAffairs in 2020 as VP & Head of Advertising and has been instrumental within the firm’s meteoritic progress as the corporate focuses on increasing its market choices and strengthening its popularity as a trusted advisor for shoppers.
“We’re excited to have Bogart be a part of our management workforce as we proceed to construct ConsumerAffairs as a guided market that helps shoppers by way of pivotal life occasions,” stated Zac Carman, ConsumerAffairs CEO. “He has a confirmed observe document of digital innovation that may assist us execute on our progress plans.”
Bogart brings years of management expertise constructing inside advertising and marketing groups. He most not too long ago served as Senior Director of Digital at Sweetwater.com, a $1.5B music e-commerce retailer, the place he led efficiency and model advertising and marketing. He was beforehand a advertising and marketing chief in a number of mid-stage startups, the place he drove important progress in paid media, website positioning, knowledge technique, and lifecycle advertising and marketing.
“I’m excited to broaden the scope of my position to proceed to speed up ConsumerAffairs’ huge progress,” Bogart stated. “I stay up for working with Zac Carman and the remainder of the administration workforce to create actual worth for our prospects as they navigate life’s massive purchases.”
About ConsumerAffairs
ConsumerAffairs is a “managed market” for all times’s hardest purchases. Our mission is to assist shoppers make good shopping for selections in a second of want. Each month, thousands and thousands of shoppers flip to ConsumerAffairs for assist with their thought-about (typically emotional), need-based purchases, and we join tons of of 1000’s of them on to manufacturers. These manufacturers use our SaaS instruments to handle their evaluations and presence on ConsumerAffairs, talk with shoppers and generate income.
Contact: Jamie Ostroe | 918-812-7479
Electronic mail: jostroe@consumeraffairs.com
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SOURCE ConsumerAffairs
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