Covid-19 misinformation fliers breach promoting requirements – ASA

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The promoting watchdog has upheld 101 complaints about misinformation about Covid-19 in shiny flyers distributed to properties round New Zealand by the anti-mandate group, Voices for Freedom.

An anti-vaccine leaflet delivered to households in Wellington by Voices for Freedom
Photograph: RNZ / Angus Dreaver

The Promoting Requirements Authority (ASA) Complaints Board obtained 56 complaints about two advertisements discouraging masks use, and 45 complaints about claims concerning the youngsters’s vaccine.

Some complainants had been additionally involved about ideas within the advertisements that the Authority was endorsing their claims.

The board says the advertisements are in breach of the Promoting Requirements Code.

ASA chief government Hilary Souter mentioned whereas freedom of expression was protected below the Invoice of Rights, that have to be balanced with the general public well being affect of misinformation throughout a pandemic.



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