Criteo’s cross-retailer platform will allow advertisers to achieve tens of millions of Makers on Michaels.com whereas driving incremental income for the retailer
NEW YORK, Feb. 23, 2022 /PRNewswire/ — Criteo S.A. (NASDAQ: CRTO), the worldwide expertise firm offering the world’s main Commerce Media Platform, at the moment introduced a retail media promoting partnership with Michaels, the most important specialty arts and crafts retailer in North America. Manufacturers and businesses related to Criteo’s retail media platform and ecosystem can now interact Michaels’ loyal buyer base of tens of millions of Makers, enhancing the purchasing expertise with elevated discovery of related merchandise by way of non-intrusive promoting whereas driving new income streams for the retailer. The partnership empowers Michaels to scale its retail media program with a full suite of options and capabilities together with sponsored merchandise, show and off-site promoting.
“For almost 50 years, Makers have trusted Michaels to supply the highest-quality arts and crafts provides at a fantastic worth. Whereas we have been executing on our digital transformation over the previous 18 months, our focus has remained on being the vacation spot for all Makers to study, store and create. Criteo’s retail media platform and ecosystem will play an integral function in our efforts to ship a best-in-class expertise to our Makers by serving to them uncover related merchandise whereas unlocking new income for Michaels to proceed investing in enhancing their expertise,” mentioned Jason Brenner, Vice President, eCommerce at Michaels.
Michaels’ entry to retail media promoting is the newest in a variety of digital transformation efforts to raise its omnichannel buyer expertise. Prior to now 18 months, Michaels has given Makers better alternative and adaptability by way of new packages like Purchase On-line Choose-Up In-Retailer (BOPIS), Curbside Supply, Similar-Day Supply, and Purchase Now Pay Later (BNPL) choices. Criteo’s retail media ecosystem will energy Michaels’ sponsored product and show advertisements, improved eCommerce economics and enhanced buyer discoverability. For manufacturers, this partnership means entry to a brand new viewers, whereas businesses will be capable of use Criteo’s Retail Media API integrations to seamlessly reallocate or regulate media plans.
“Michaels holds a novel place with American customers because the chief in house décor and humanities and crafts,” mentioned Sherry Smith, Government Managing Director, International Retail Media at Criteo. “Our platform and measurement capabilities now supply specialty manufacturers the power to achieve the retailer’s loyal buyer base of Makers and artists.”
Criteo has continued to strengthen its Retail Media enterprise over the previous 12 months with collaborations throughout new classes together with shopper electronics and residential enchancment. The partnership with Michaels places Criteo in a strategic place to increase its attain with entrepreneurs and businesses and proceed to cleared the path in commerce advertising and marketing. For extra info on Criteo’s retail media platform and ecosystem, go to right here.
About Criteo
Criteo (NASDAQ: CRTO) is the worldwide expertise firm that gives the world’s main Commerce Media Platform. 2,800 Criteo staff members accomplice with nearly 22,000 entrepreneurs and 1000’s of media house owners across the globe to activate the world’s largest set of commerce knowledge to drive higher commerce outcomes. By powering trusted and impactful promoting, Criteo brings richer experiences to each shopper whereas supporting a good and open web that permits discovery, innovation and selection. For extra info, please go to www.criteo.com.
About The Michaels Corporations, Inc.
The Michaels Corporations, Inc. is the vacation spot the place all Makers get impressed, store, study, create and promote. As the most important specialty retailer in North America, we function 1,275 shops in 49 states and Canada and on-line at Michaels.com and Michaels.ca. The Michaels Corporations, Inc. additionally owns Artistree, a producer of customized and specialty framing merchandise. Based in 1973 and is headquartered in Irving, Texas, our mission is to empower each Maker to carry their inventive desires to life. For retailer places or to buy on-line, please go to www.michaels.com.
Ahead-Wanting Statements Disclosure
This press launch accommodates forward-looking statements, together with our expectations relating to our market alternative and future progress prospects and different statements that aren’t historic details and contain dangers and uncertainties that would trigger precise outcomes to vary materially. Elements which may trigger or contribute to such variations embrace, however usually are not restricted to: failure associated to our expertise and our capability to innovate and reply to modifications in expertise, uncertainty relating to the scope and affect of the COVID-19 pandemic on our staff, operations, income and money flows, uncertainty relating to our capability to entry a constant provide of web show promoting stock and increase entry to such stock, together with with out limitation uncertainty relating to the timing and scope of proposed modifications to and enhancements of the Chrome browser introduced by Google, investments in new enterprise alternatives and the timing of those investments, whether or not the projected advantages of acquisitions materialize as anticipated, uncertainty relating to worldwide progress and growth, the affect of competitors, uncertainty relating to legislative, regulatory or self-regulatory developments relating to knowledge privateness issues and the affect of efforts by different individuals in our business to conform therewith, the affect of shopper resistance to the gathering and sharing of knowledge, our capability to entry knowledge by way of third events, failure to boost our model cost-effectively, latest progress charges not being indicative of future progress, our capability to handle progress, potential fluctuations in working outcomes, our capability to develop our base of purchasers, and the monetary affect of maximizing Contribution ex-TAC, in addition to dangers associated to future alternatives and plans, together with the uncertainty of anticipated future monetary efficiency and outcomes and people dangers detailed from time-to-time underneath the caption “Danger Elements” and elsewhere within the Firm’s SEC filings and studies, together with the Firm’s Annual Report on Kind 10-Ok filed with the SEC on February 26, 2021, and in subsequent Quarterly Stories on Kind 10-Q in addition to future filings and studies by the Firm. Importantly, right now, the COVID-19 pandemic continues to have a big affect on Criteo’s enterprise, monetary situation, money circulation and outcomes of operations. There are important uncertainties in regards to the period and the extent of the affect of the virus.
Besides as required by regulation, the Firm undertakes no responsibility or obligation to replace any forward-looking statements contained on this launch on account of new info, future occasions, modifications in expectations or in any other case.
Criteo Public Relations
Jessica Meyers, Director, PR, Americas, j.meyers@criteo.com
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SOURCE Criteo