DFI Retail Group has appointed Adrian Leung (pictured) as its model advertising and marketing head. On this place, he’s chargeable for the group’s regional stage model fairness, buyer insights, advertising and marketing technique and communications planning for a number of personal manufacturers, together with Meadows, Yu Pin King and VitaPet.
Leung joined DFI Retail Group in January 2022 from Hawley & Hazel, the place he was advertising and marketing head for Hong Kong from September 2018 to January 2022. He oversaw the Darlie model and was chargeable for its model constructing technique, portfolio administration, omni-channel expertise planning, and enterprise supply with P&L accountability.
Leung joined Hawley & Hazel in September 2015 as regional technique head, HQ and Asia. He dealt with the corporate’s advertising and marketing technique management and deployment, market enterprise planning with group stage P&L accountability. He additionally led group strategic initiatives and cross-market synergy initiatives.
Within the earlier stage of his profession, Leung labored for different notable manufacturers equivalent to Procter & Gamble as model administration for Hong Kong and Taiwan. On this place, he was chargeable for advertising and marketing technique, marketing campaign and media planning and execution, market analysis and retailer activation for a number of skincare and haircare manufacturers. Different manufacturers that Leung labored for included LG electronics and Citizen Watch.
DFI Group mentioned Leung changed Simon Ornelis, who was head of name advertising and marketing Hong Kong and Pan-Asia. He additionally oversaw the group’s personal model beforehand within the group. At present, Ornelis works for telecommunications firm “du” in Dubai.
DFI Retail Group was additionally beforehand on the hunt for a brand new head of communications for the area. Primarily based in Hong Kong, the candidate will handle the communication wants and oversee the communications actions for the North Asia enterprise hub, and work in shut collaboration with the regional groups and the management groups throughout North Asia; and develop the DFI banner model and strengthen retail model consciousness to drive enterprise momentum, shield the repute of manufacturers and banners in North Asia.
The candidate will even lead and handle all exterior stakeholder engagement together with media relations, disaster, difficulty and repute administration; cowl a broad vary of areas from the shop stage to company; and tackle the position of spokesperson on behalf of the Hong Kong enterprise.
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