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Right here’s some welcome information for the company world: It seems that, regardless of the financial doom and gloom that ushered out 2022, most companies added to their full-time workers in 2022 — prone to again up a wait-and-see method to 2023. (This information appears totally different for publishers, by the best way.)
That is in accordance with a December Digiday+ Analysis survey of 79 company professionals.
Digiday’s survey discovered that 60% of companies elevated the scale of their full-time workers final yr, and solely 10% lower workers. That is an unusually encouraging bit of reports because the financial downturn lurks, however it’s barely much less encouraging contemplating the outcomes of Digiday’s survey final yr.
The share of companies that elevated workers was really down final yr from 69% in 2021. And whereas a full third of company professionals stated their firms’ full-time workers elevated considerably in 2021, that proportion fell to 22% in 2022.
In the meantime, 29% of company professionals instructed Digiday their workers stayed the identical in 2022, up from 21% in 2021. Nonetheless it’s positively fascinating to notice that not one respondent to Digiday’s 2022 year-end survey stated their workers decreased considerably final yr.
Businesses’ attitudes towards the economic system present a possible rationalization for his or her extra cautious method to staffing in 2022 in contrast with 2021. Digiday’s survey discovered that whereas the economic system left a little bit of a nasty style in entrepreneurs’ mouths on the finish of 2022, many are holding off judgment for a way 2023 will shake out.
Practically two-thirds of company professionals (63%) instructed Digiday they agree that financial tendencies damage their firms’ efficiency in 2022. However the overwhelming majority of these agree solely considerably, versus strongly. To be actual, 49% of respondents to Digiday’s survey stated they considerably agree the economic system damage their firms in 2022, in contrast with solely 14% who stated they agree strongly.
Surprisingly, fewer company professionals instructed Digiday they agree that the economic system will damage their firms in 2023 than stated so in 2022. Fifty-six % of companies agree they anticipate painful financial tendencies this yr. Nonetheless, solely 4% of respondents to Digiday’s survey stated they agree strongly that the economic system will damage their efficiency this yr, whereas 52% stated they agree considerably.
Very curiously, almost a 3rd of company professionals (30%), stated they neither agree nor disagree that the economic system will damage their firms’ efficiency in 2023. In different phrases, they’re not prepared to make a prediction both approach, and as a substitute are ready to see how the yr seems.
Amid a really adverse surroundings, this really represents a considerably hopeful method to the brand new yr — or at the very least it leaves house for hope amongst companies.