Victoria Colangelo being sworn in as Winter Springs Metropolis Commisioner District 2.
Victoria Colangelo and Your Model Voice Founder Bryan Bruce pictured on the Winter Wonderland Parade in Winter Springs.
Your Model Voice and Victoria Colangelo created a digital advertising and marketing technique designed to assist her win the Winter Springs Metropolis Commissioner District 2 election.
— Bryan Bruce – Founding father of Your Model Voice
WINTER SPRINGS, FLORIDA, USA, January 17, 2023 /EINPresswire.com/ — Political advertising and marketing methods have started shifting from bodily to digital as a result of growing use of expertise and the web by voters. Efficient digital advertising and marketing permits politicians to achieve voters the place they’re, on the units they use day by day, and to focus on their messages to particular teams of voters primarily based on their pursuits and demographics. Digital advertising and marketing is less expensive and environment friendly than bodily advertising and marketing strategies and all of it begins with constructing a model on-line. Again in June, Victoria Colangelo, a profitable businesswoman and proprietor of The Mitigation Banking Group, introduced her marketing campaign to run for the Winter Springs Metropolis Commissioner District 2 Seat. Colangelo referred to as upon digital advertising and marketing agency Your Model Voice to help her marketing campaign.
Your Model Voice’s digital advertising and marketing technique for Colangelo’s marketing campaign included creating victoriaforwintersprings.com early and posting frequent weblog posts centered on key points dealing with Winter Springs. The web site obtained over 23,000 guests, acted as a hub for all marketing campaign info and offered voters with a strategy to study extra about Victoria and her imaginative and prescient for the way forward for the Winter Springs. As well as, Your Model Voice arrange a Google MyBusiness itemizing that linked to the marketing campaign web site, which helped Victoria’s marketing campaign present up in Google search outcomes and made it simpler for voters to seek out and entry details about her marketing campaign.
Social media performed a key position in Victoria’s marketing campaign technique, with common updates and engagement on platforms comparable to Fb and Instagram. Your Model Voice additionally created a collection of marketing campaign movies in a number of codecs, together with vertical video, which noticed the best engagement as a result of recognition of Shorts, Reels, and Tales on social media. On account of these efforts, Your Model Voice and Victoria Colangelo created 48 marketing campaign movies which gained over 200,000 YouTube views. By posting these movies and fascinating with followers on social media, Colangelo was capable of attain 141,937 folks on Fb and 58,921 folks on Instagram.
E mail advertising and marketing was one other vital element of the marketing campaign technique, with focused campaigns geared toward reaching particular demographics. Your Model Voice additionally various the format of the emails, switching between text-based messages and YouTube embeds to attraction to completely different constituents. By means of these efforts, the marketing campaign was capable of ship out 265,000 emails.
Colangelo’s marketing campaign made a concerted effort to have interaction with constituents by means of occasions comparable to weekly espresso talks and Saturday outings, which offered alternatives for voters to talk with Victoria immediately and study extra about her marketing campaign. By accumulating contact info at these occasions, Your Model Voice was capable of promote the marketing campaign to the fitting voters and drive additional engagement. Total, the digital advertising and marketing technique employed by Your Model Voice was profitable in constructing Victoria’s marketing campaign on-line, reaching a big viewers, and driving engagement with voters. On November eighth, Colangelo was elected to function Winter Springs Metropolis Commissioner District 2, a victory which came visiting the earlier eight-year incumbent.
About Your Model Voice: Your Model Voice is a full-service digital advertising and marketing company primarily based in Orlando, Florida. With over 30 years of promoting expertise, we offer top-quality advertising and marketing companies to manufacturers around the globe. Our staff focuses on data-driven advertising and marketing methods, utilizing insights from throughout completely different platforms and channels to enhance advertising and marketing effectivity and effectiveness. By integrating these insights collectively, we’re capable of gas your model’s development and effectivity like a complete staff working for you 24/7. For extra info or to request a demo, please go to https://yourbrandvoice.com/
About Victoria for Winter Springs: Victoria Colangelo has lived in Winter Springs for 15 years. Colangelo is a passionate advocate about preserving our water and wetlands. She has a imaginative and prescient for what Winter Springs will be and the expertise to protect what makes Winter Springs an excellent place to reside. For extra details about Victoria Colangelo, please go to https://victoriaforwintersprings.com/.
Bryan Bruce
Your Model Voice
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