CHECK MATES: Dior, some yellow tartan and Blackpink’s Jisoo added as much as the highest social media put up throughout Paris Trend Week, preliminary tallies from Launchmetrics present.
The info and insights companies tallied $1.74 million in media affect worth for an Instagram put up of the Korean pop star standing below the large Dior brand on the model’s fall 2022 vogue present, held in a large tent within the Tuileries backyard. Jisoo struck a demure pose in an outfit paying homage to a college uniform, replete with a white shirt and black necktie, and obtained 5.2 million likes on her account.
Dior and Jisoo additionally scored the social media put up with the very best worth for its spring 2022 present final fall.
Based on Launchmetrics, Paris Trend Week as an entire generated $208.9 million in media affect worth, with $136.3 million of that generated on social channels and $75.2 million generated on-line. That compares with $241.4 million in media affect worth for the exhibits that ran from Sept. 27 to Oct. 5, 2021.
The newest Paris Trend Week ran from Feb. 28 to March 8 and noticed a robust return to bodily exhibits attended by loads of large celebrities, together with Rihanna, Zendaya and Kim Kardashian, with groupies additionally coagulating in entrance of exhibits to catch a glimpse of their favourite influencers and TikTok content material creators.
Jisoo, whose full identify is Kim Ji-soo, got here out as the highest celeb with media affect worth of $7.2 million from one private put up and 1,152 media mentions, in accordance with Launchmetrics.
Bella Hadid was the No. 1 influencer, amassing $7.5 million in media affect worth for one private put up and 1,828 media mentions.
Italian entrepreneur Chiara Ferragni got here in second, adopted by Camila Coelho, BryanBoy and Leonie Hanne, Launchmetrics mentioned.
Dior got here out on high of the model rating, adopted by Balenciaga, Chanel, Off-White and Louis Vuitton. A number of celebrities, designers and supermodels attended the Off-White present, a tribute to its late founder Virgil Abloh, who died final Nov. 28.
The model rating, contemplating solely the manufacturers’ personal media channels, had the identical manufacturers within the high three positions, however with Valentino at quantity 4, and Louis Vuitton locked in at quantity 5.
Launchmetrics’ media affect worth determine tallies the affect of related media placements on all channels (on-line, social and print), inclusive of paid, owned and earned mediums.
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Blackpink, Zendaya, Rihanna and Extra at Paris Trend Week 2022