BEIJING, March 24, 2022 /PRNewswire/ — Pleasure Spreader Group Inc. (“Pleasure Spreader” or the “Firm”, Inventory Code: 06988.HK), a pacesetter in new media performance-based advertising, held a press convention on March 21, 2022 to announce its monetary outcomes for 2021. On the convention, the administration staff outlined the Firm’s operations and answered questions from securities analysts, journalists and buyers relating to the monetary outcomes and strategic roadmap in addition to associated matters.
The outcomes confirmed that Pleasure Spreader maintained regular progress in 2021. For the reporting interval, the Firm booked working income of HK$1.396 billion, a rise of 51.08% YoY. Web revenue for the yr stood at HK$245 million, a rise of 76.41% YoY.
Interactive leisure and digital product advertising companies achieved income of HK$960 million in 2021, a YoY improve of 19.43%. Amongst them, advertising providers by way of short-form movies (SFVs) on e-commerce platforms in China posted income of HK$288 million, 2.43 occasions of that in 2020, whereas the brand new advertising service concentrating on abroad SFV e-commerce platforms achieved a big breakthrough with gross sales of HK$148 million.
Notably, Pleasure Spreader made substantial progress in increasing into new fields whereas sustaining strong progress in its present companies. In September 2021, the Firm signed a complete strategic cooperation settlement with Poly Movie, an leisure and tradition agency below the aegis of the Chinese language central authorities, to co-develop and develop a content material advertising enterprise involving movie, tv, tradition and leisure. Based mostly on this collaboration and Pleasure Spreader’s personal content material visitors amassed over the previous a number of years, the Firm is making ready for entry into the brand new media model advertising sector.
In the course of the press convention, the administration of Pleasure Spreader detailed the most recent developments and future objectives of every of its new companies.
Pleasure Spreader has, for the previous two years, centered on rising SFV e-commerce enterprise abroad. The Firm allotted a big portion of the R&D spend to the enterprise, facilitating the fast implementation of its new advertising providers for the section and creating a longtime enterprise mannequin for the brand new providers.
The administration staff acknowledged on the convention that Pleasure Spreader plans to proceed increasing the abroad SFV e-commerce enterprise in 2022 in a transfer to construct benefits in knowledge and algorithms. On the identical time, the Firm plans to additional improve R&D funding with a view to considerably improve the income and revenue of the enterprise by boosting gross sales and gross margin, with the 2022 annual income of the enterprise estimated at HK$1 billion.
“Pleasure Spreader is implementing its complete collaboration plan with Poly Movie, which isn’t restricted to cooperation within the content material advertising sector,” stated Zhu Zinan, chairman, government director and CEO of Pleasure Spreader. “According to the nation’s 14th five-year plan for the additional growth of a uniquely Chinese language movie trade, the 2 firms will leverage their respective benefits to collectively promote the digital transformation of the content material advertising enterprise involving movie, tv, tradition and leisure.”
“As a part of its model advertising technique, Pleasure Spreader has begun monetizing its personal visitors, which we name it 1P, from model campaigns because the starting of 2022 and made some progress on this regard though the Firm prior to now had primarily centered on performance-based advertising,” added Mr. Zhu. “Thus far, Pleasure Spreader has constructed a closed 1P advertising ecosystem for its personal visitors encompassing visitors incubation and operation, model advertising and e-commerce advertising whereas, inside a brief time frame, enabling creation of and assist for its personal 1P content material in vertical markets.”
To quote an instance, Pleasure Spreader’s multi-channel community Beijing CINE Imaginative and prescient Expertise signed an unique new media cooperation settlement with Chinese language brief observe velocity skater Wang Meng in 2021. In accordance with the settlement, CINE Imaginative and prescient is answerable for the administration and promotion of her proprietary content material throughout new media platforms. Throughout February 2022 when winter sport turned a sizzling subject, CINE Imaginative and prescient helped the well-known skater construct a dominant presence throughout main Chinese language new media platforms, rising the full variety of private SFV followers from simply over 100,000 to greater than 6 million. As well as, the winter sports activities particular Within the Title of Ice and Snow co-produced by Pleasure Spreader and Poly Movie ranked among the many high three trending matters for ten days in a row following its launch on a number of platforms, gathering almost 1 billion views.
With the creation of its 1P visitors technique, Pleasure Spreader has launched into a model advertising journey because the starting of this yr and has now established a commercialization unit reporting on to high administration. The unit is led by trade veterans who’ve almost 20 years of expertise within the discipline and are answerable for creating and managing enterprise operations for the Firm’s personal visitors. The Firm famous that the content material advertising sector whereby firms monetize their 1P visitors is on observe to develop progressively over the subsequent two to 3 years.
The regular progress in Pleasure Spreader’s monetary ends in 2021 and the profitable enlargement of its new companies exhibit the Firm’s excellent capabilities in enterprise operation and administration in addition to in market enlargement. The proactive enterprise technique has paid off, and this has been mirrored within the steady enlargement of the abroad SFV e-commerce enterprise, the additional implementation of its partnership program with Poly Movie and the accelerated monetization of its personal visitors.
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