Endeavor’s cultural advertising and marketing company 160over90 has bolstered its administration ranks.
Kim Harris has joined the inclusivity-focused company as senior vp of cultural technique & insights from McCann Worldgroup the place she served as an SVP govt technique director on the Verizon account. Harris, who will probably be primarily based in 160over90’s New York Metropolis workplace, has labored on cultural advertising and marketing campaigns for shoppers like Diageo, Pepsi, UNCF and others.
And Jessica Sinn has been employed by the advertising and marketing companies division of the sports activities and leisure group Endeavor as senior vp of enterprise growth, primarily based within the company’s Santa Monica workplace. Sinn most not too long ago served as administration director of progress at Workforce One, Publicis Groupe’s built-in promoting, digital and media company.
Earlier than that, Sinn accomplished govt stints at 72andSunny and Wieden+Kennedy. Harris and Sinn will report back to 160over90 president Ed Horne.
160over90 not too long ago revealed an funding and partnership with Michael B. Jordan and Chad Easterling’s Obsidianworks, which has labored shoppers like Coach, Amazon, Piaget, Academy of Movement Image Arts and Sciences and extra.
160over90 goals to permit Obsidianworks to develop its multicultural storytelling skills and assist manufacturers and expertise profit from a wider vary of tales and attain very important communities, particularly Gen-Z and millennials.