Advertising activations with HCPs and shoppers are ruled by particular native necessities that create complexity for industrial life sciences groups. Not too long ago, the mixed breadth and rising prevalence of latest digital channels for partaking with these stakeholders has created an crucial to shift towards extra digital outreach. Analysis exhibits that this outreach is only when backed by data-driven, contextual methods and campaigns.
On this session, IQVIA specialists will share insights on how our Programmatic Advertising Providers allow organizations to automate and scale these efforts, backed by the world’s largest and most complete supply of HCP attribute, desire, and habits information, OneKey. They may clarify how IQVIA’s content material customization capabilities and experience in native healthcare programs allows us to deploy related, compliant, and differentiated content material in assist of shoppers’ enterprise aims.
Speaker
Yannick Lafortune
Affiliate Product & Technique Director
Rui Gaspar
Senior Guide, OneKey World Advertising Providers