Partnership Expands Entravision’s Place within the Quickly Rising Related Tv Market
SANTA MONICA, Calif., February 15, 2022–(BUSINESS WIRE)–Entravision (NYSE: EVC), a number one world promoting, media and ad-tech options firm connecting manufacturers to customers by representing high platforms and publishers, introduced right this moment that the Firm has partnered with Roku, the #1 TV streaming platform within the U.S., Mexico and Canada*, to function Roku’s media promoting companion in Mexico. Entravision will assist manufacturers successfully attain customers by promoting on the Roku streaming platform.
As extra customers are shifting to TV streaming, advertisers can attain them by shifting budgets into TV streaming. Via Roku’s promoting options, manufacturers and entrepreneurs can attain audiences at scale on the Roku platform. Entravision, as Roku’s trusted companion, will function an promoting companion in Mexico to work with manufacturers interested by promoting by way of the Roku platform.
“Entravision could be very excited to companion with Roku, the pioneer in tv streaming, as they start promoting in Mexico,” stated Juan Saldívar, Entravision’s Chief Digital, Technique and Accountability Officer. “Via our partnership, Entravision will be capable to join manufacturers and entrepreneurs in Mexico with Roku’s promoting answer, to be able to attain TV streamers on the Roku streaming platform.”
Mr. Saldívar continued, “Entravision has in depth digital advertising experience for firms trying to faucet into rising Latino audiences, together with in Mexico. We sit up for leveraging our experience and native market connections to help Roku’s world promoting development.”
Manufacturers and content material suppliers will be capable to attain customers by way of ad-supported content material as a part of Roku promoting, which incorporates advantages corresponding to:
-
Attain customers at scale: Roku has a direct relationship with its customers, enabling higher advert concentrating on and measurement.
-
Entry to premium stock: Manufacturers can promote with trusted editorially-curated, premium channels, together with native networks, movie & TV, sports activities and way of life.
-
Distinctive storytelling for manufacturers: Create advertiser experiences that transcend the 30-second advert and take full benefit of the TV streaming setting.
-
Efficiency pushed: Roku combines TV’s branding energy with digital information to drive efficiency and outcomes.
To be taught extra about this partnership with Roku, please contact Entravision’s digital gross sales staff.
* by hours streamed (Speculation Group, October 2021)
About Entravision
Entravision is a number one world promoting, media and ad-tech options firm connecting manufacturers to customers by representing high platforms and publishers. Our dynamic portfolio of companies contains digital, tv and radio choices. Digital, our largest income phase, is comprised of 5 core companies: Entravision Digital, Smadex, Cisneros Interactive, MediaDonuts, and 365 Digital. Entravision Digital supplies branding and efficiency digital options to purchasers and small- and mid-size companies all through the world. Smadex supplies cutting-edge cellular programmatic options and demand-side platforms which allow advertisers to successfully execute efficiency campaigns utilizing machine-learned bidding algorithms. Cisneros Interactive supplies distinctive digital advertising options representing main world publishers and ad-tech platforms in Latin America, whereas additionally managing the main digital audio community and options participant Audio.Advert. MediaDonuts supplies digital advertising efficiency and branding companies within the Southeast Asia area and maintains distinctive business partnerships with a few of the world’s main digital publishers and social media platforms. 365 Digital is a digital promoting options supplier that gives unique gross sales representations with main world platforms in South Africa. Past digital, Entravision has 53 tv stations and is the biggest affiliate group of the Univision and UniMás tv networks. Entravision additionally manages 46 primarily Spanish-language radio stations that function nationally acknowledged, Emmy award-winning expertise. Shares of Entravision Class A Widespread Inventory commerce on the NYSE underneath ticker: EVC. Be taught extra about all of our advertising, media, and know-how choices at entravision.com or join with us on LinkedIn and Fb.
Ahead-Wanting Statements
This press launch comprises sure forward-looking statements. These forward-looking statements, that are included in accordance with the secure harbor provisions of the Non-public Securities Litigation Reform Act of 1995, could contain recognized and unknown dangers, uncertainties and different components which will trigger the Firm’s precise outcomes and efficiency in future durations to be materially totally different from any future outcomes or efficiency prompt by the forward-looking statements on this press launch. Though the Firm believes the expectations mirrored in such forward-looking statements are primarily based upon affordable assumptions, it can provide no assurance that precise outcomes is not going to differ materially from these expectations, and the Firm disclaims any responsibility to replace any forward-looking statements made by the Firm. On occasion, these dangers, uncertainties and different components are mentioned within the Firm’s filings with the Securities and Trade Fee.
View supply model on businesswire.com: https://www.businesswire.com/information/dwelling/20220215005376/en/
Contacts
Christopher T. Younger
Chief Monetary Officer
Entravision Communications Company
310-447-3870
Kimberly Esterkin
Addo Investor Relations
evc@addo.com
310-829-5400
Rogelio Osorio
CTV Enterprise Gross sales Improvement
Entravision Communications Company
rogelio.osorio@entravision.com