The Antigua and Barbuda Tourism Authority (ABTA)’s latest journey advertising marketing campaign will focus completely on the smaller sister of the dual-island nation, officers stated Monday. The brand new program will make the most of digital, social and print media to advertise Barbuda as an unique, high-end worldwide trip vacation spot.
Talking at a press briefing Monday, ABTA officers acknowledged that Barbuda, an island with 1,500 residents and a complete of 73 rooms obtainable to friends, is supplied to accommodate solely a restricted variety of guests.
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The marketing campaign’s messaging positions Barbuda as an “off-the-beaten monitor island escape,” with “one ferry, two flights and 10 taxis.” The vacation spot lacks a significant airport and is simply reached by way of “boat, helicopter or a tiny eight-seater airplane,” and vacationers are welcome to go to, “However please, not unexpectedly.”
The marketing campaign makes use of on-location video and pictures from native creator Mohammid Walbrook and U.Ok.-based inventive company Motel. Marketing campaign messaging will seem in media together with Condé Nast Traveler and TripAdvisor within the U.Ok. and North America starting March 21.
“Now we have spent a few years advertising Barbuda as a part of the general Antigua and Barbuda package deal,” stated Colin James, ABTA’s CEO. “Barbuda is a particular place in its personal proper and has an rising variety of distinctive issues to supply.”
The marketing campaign “Cleverly helps handle expectations as a result of if vacationers can’t e book a flight or room, they’ll perceive precisely why,” stated Charles Fernandez, Antigua and Barbuda’s tourism minister.
“We hope this idyllic marketing campaign actually captures the distinctiveness and heat of the native Barbudan neighborhood and is in step with our technique to indicate the world the unsurpassed fantastic thing about the sister island,” stated Fernandez.
ABTA officers describe Barbuda’s historical past over the past a number of years as “a interval of rebuilding” following widespread devastation the island suffered in 2017 from Hurricane Irma.
Beforehand common eating places together with Uncle Roddy’s Seaside Bar and Grill has reopened, stated officers, whereas the Barbuda Ocean Membership luxurious resort is “nearing completion.” A Nobu restaurant at the moment operates on Princess Diana Seaside and the Barbuda Belle “eco-hotel” can also be positioned on the island.