Based upon one Bible verse, 2 Corinthians 5:20, Ambassador Promoting Company exists to attach ministries and media networks to amplify their messages and function “ambassadors of Christ.”
“The media world is consistently altering, and it has modified exponentially within the final ten to fifteen years,” stated Ambassador’s government vice chairman Jim Sanders. “Our function, then, is to assist the ministries we serve anticipate new media landscapes and make sensible adjustments in how they ship content material, what that content material seems to be like, and methods to maximize the ministry’s assets. As ambassadors, that’s a part of what we’re referred to as to do for the Lord. To evaluate the perfect technique of utilizing the Lord’s assets that He’s supplied these ministries with.”
Al Sanders, then serving as Biola College’s vice chairman, based Ambassador in 1959 to assist promote the college’s broadcast “Biola Hour.” In 1989, Jon Campbell, after serving Ambassador for seventeen years, turned the company’s president and oversaw great development, ushering Ambassador into a brand new media period. After Campbell’s dying, his spouse, Peggy, assumed the submit of Ambassador’s president in 2006 in partnership along with her brother Jim Sanders.
Underneath Jim’s management, the California-based company, in partnership with the technical employees of Concentrate on the Household, launched “Amb-OS” in 2008, a Satellite tv for pc File Switch Protocol (S-FTP) that gives Christian radio stations with dependable audio supply and computerized program downloading by way of an Web connection. This propelled Christian radio to the following degree of program supply.
For over 60 years, Ambassador’s expert employees have continued to work side-by-side with ministries and networks to make sure good stewardship, professional manufacturing, and complete outreach to their constituencies.
Expounding on the promoting company’s mission, Jim stated, “Every part we do, whether or not as an company or working on behalf of a ministry, is in the end the results of our Gospel witness to nonbelievers, to believers, and to the business.”
Jim reminded broadcasters and communicators that as Christians we’re referred to as to a “greater commonplace.”
“There are specific God-given ideas we should reside by and cling to that set us aside,” stated Jim.
Jim credited his father, Al Sanders, for setting the usual for communications excellence and high-quality content material.
“The standard of the medium, the standard of the manufacturing, it makes an implicit assertion concerning the high quality of the content material,” stated Jim. “That’s, if it’s a schlocky-produced program, then it implies to the listener that the content material just isn’t as price listening to. So, my father at all times had a really excessive commonplace of manufacturing high quality whether or not it’s tv, radio, writing, or fundraising on behalf of ministries.”
In expressing his gratitude for NRB, Jim stated, “We’re so grateful that Dad [Al Sanders] turned an NRB member. Peggy and I’ve been to many many years of NRBs and have at all times discovered it to be the right place to get to know folks with whom you do enterprise all 12 months, however by no means really get to see them or converse to them.”
“NRB has develop into an important technique of working our firm. However that’s actually minor compared to the worth of renewing friendships at annual conventions with different believers and professionals,” stated Jim. “Placing apart every little thing else NRB does by the use of legislative and all the remaining, NRB has been distinctive in offering encouragement, and that has been invaluable to us.”
Ambassador Promoting Company has been an NRB member since 1979 and has obtained quite a few NRB awards over time. Al Sanders was inducted into the NRB Corridor of Fame in 1997, Jon Campbell obtained the William Ward Ayer Award in 2006, and Peggy Campbell obtained the William Ward Ayer Award in 2021. Ambassador obtained the Milestone Award celebrating over 50 years in broadcasting in 2013, and Ambassador obtained the Radio Affect Award in 2014. Ambassador additionally obtained two NRB Awards of Advantage in 1987 and 1988. Each Jim and Peggy have served on the NRB Govt Committee and Board of Administrators. Jim at present serves on the Board of Administrators.