Marketing & Advertising

Gildan Pronounces the Launch of New Positioning and Advertising Campaigns for the Gildan®, American Attire®, and Consolation Colours® Manufacturers

January 21, 2023

MONTREAL, Jan. 20, 2023 (GLOBE NEWSWIRE) — Gildan, a number one attire producer, is happy to announce the discharge of the latest positioning and advertising campaigns for the Gildan
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, American Attire
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, and Consolation Colours
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manufacturers, making their debut in the present day on the Impressions Expo in Lengthy Seaside, California. This variation comes at a time when the manufacturers are evolving and increasing their respective international attain, consistent with Gildan’s Sustainable Progress plan.

“We’re happy with the work completed to reinvigorate our three core manufacturers bought within the imprintables channels, giving them a heightened new look and positioning whereas paying homage to their robust heritage,” says Chuck Ward, President of Gross sales, Advertising, and Distribution at Gildan. “Leveraging these manufacturers core strengths whereas modernizing them permits us to raise their distinctive positioning and providing within the decorators market, cementing our manufacturers because the attire of alternative of their respective classes.”

Gildan
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:

Gildan
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will debut

Simply Good

as probably the most logical, no-brainer alternative for decorators to drive their enterprise success paying tribute to its id because the model of alternative for finest worth and reliable high quality.

American Attire
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:

American Attire
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will debut

The 2001 and Solely

marketing campaign, spotlighting its unique timeless AA2001 fashion and capturing the essence of American Attire
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to additional solidify its positioning as the enduring premium model.

Consolation Colours
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:

Consolation Colours
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will debut

Unfold Good Vibes

which radiates shade, consolation, and positivity to additional improve its positioning as the approach to life model within the Firm’s portfolio.

The brand new campaigns will likely be unveiled by way of interactive commerce cubicles in the present day on the Impressions Expo, a number one commerce present within the embellished attire house, adopted by the discharge of highlight movies, social media advertising, show promoting, and a renewed digital expertise on web sites and social platforms.

A

bout Gildan

Gildan is a number one producer of on a regular basis primary attire which markets its merchandise in North America, Europe, Asia Pacific, and Latin America, underneath a robust portfolio of Firm-owned manufacturers, together with Gildan
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, American Attire
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, Consolation Colours
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, GOLDTOE
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, Peds
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, and underneath the Beneath Armour
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model by way of a sock licensing settlement offering unique distribution rights in america and Canada. The Firm’s product choices embrace activewear, underwear, and socks bought to a broad vary of shoppers, together with wholesale distributors, screenprinters or embellishers, in addition to to retailers that promote to customers by way of their bodily shops and/or e-commerce platforms, and to international way of life model firms.

Gildan owns and operates vertically built-in, large-scale manufacturing amenities that are primarily positioned in Central America, the Caribbean, america, and Bangladesh. Gildan operates with a robust dedication to trade main Environmental, Social, and Governance (ESG) practices all through its provide chain in accordance with its complete ESG program embedded within the Firm’s long-term enterprise technique. Extra details about the Firm and its ESG practices and initiatives will be discovered at

www.gildancorp.com

.