A St. Joseph Conference and Guests Bureau advert marketing campaign might quickly be getting recognition courtesy of an promoting company.
Adsposure, an advert company specializing in transit, introduced town’s guests bureau is nominated for the “Kansas Metropolis Largest Influence Award” for the bus wrap marketing campaign it launched through the peak of the pandemic.
In 2020, the guests’ bureau acquired extra funding by way of the Missouri Division of Tourism. With that funding, the bureau was capable of put St. Joseph’s historical past on show in a method it may very well be seen throughout the Kansas Metropolis space by wrapping a number of public buses with tourism ads.
“We’ve at all times marketed within the Kansas Metropolis market however we’ve by no means fairly had the monetary backing to do the bus wraps till the COVID funding got here by way of,” stated Beth Conway, communications director for the St. Joseph Conference and Guests Bureau. “By way of the imagery that we selected, it actually helped determine how particular St. Joe is.”
Initially of the bus wrap marketing campaign in 2020 and with the assistance of Adsposure’s promoting technique, Conway stated the aim was to promote St. Joseph as a spot not solely with interesting points of interest but additionally as a spot that follows COVID rules to maintain outdoors guests protected. Of all of the points of interest, the St. Joseph Museums was on the forefront of the adverts, given it was capable of hold its amenities open all through the pandemic. Statistics present St. Joseph has extra museums per capita than Washington, D.C.
“Our mission is to market outdoors of Buchanan County to deliver individuals into city. In the event that they didn’t really feel protected touring to a different neighborhood, maybe a bigger neighborhood, they might spend a while visiting our points of interest,” Conway stated. “It was only a nice alternative for us to promote domestically as effectively. We simply really feel just like the impression has been unbelievable. We’ve had simply nice suggestions.”
Conway went on to say if the CVB wins the award, it will probably proceed increasing upon the bus wrap marketing campaign if the worth tag isn’t too excessive.