Japan promoting large Hakuhodo has acquired a majority stake in impartial company group MA&TH Leisure Community because it seeks to spice up its presence in India.
Hakuhodo acquires Indian leisure community MA&TH
The Mumbai-based company group which specialises in content material creation for shoppers which embody movie producers, studios, streaming platforms, broadcast corporations and worldwide manufacturers.
Considered one of many main leisure advertising and marketing businesses in India, MA&TH is concerned in advertising and marketing actions for many of the motion pictures and exhibits made in India.
MA&TH group contains Marching Ants Promoting, based in 2001 and Set off Joyful Leisure, based in 2007. The businesses merged in 2019 to offer a broader ranges of companies together with advertising and marketing technique constructing to inventive and content material manufacturing, digital media and digital activation.
The acquisition follows quite a lot of collaborative initiatives between MA&TH and Hakuhodo’s martech digital company AdGlobal 360 and activation company PMG, each based mostly in New Delhi. The acquisition will see the businesses work intently collectively to drive additional progress.
Shuntaro Ito, senior company officer, Hakuhodo, and President & CEO, Hakuhodo Worldwide, mentioned the acquisition will present the Japanese company group with a presence in India’s advert trade capital Mumbai.
“I’m assured that MA&TH will lead the expansion of the Hakuhodo Group as a complete to the subsequent degree by collaborating with our workplaces past India, in Japan and Southeast Asia, particularly within the leisure enterprise space.”
Amit Chandrra, co-founder and CEO of MA&TH, mentioned:“Over time, we’ve got at all times endeavored to be forward of the curve and Hakuhodo’s world management will assist propel us into the subsequent degree of our journey. Hakuhodo’s method in direction of enterprise, expertise and creativity was one thing that actually match into our imaginative and prescient for progress—each for our individuals and our shoppers. Our focus can be to additional consolidate our management place in India and the Asia-Pacific area.”