Two iconic Australian artistic professionals, Thinkerbell’s Adam Ferrier and IAG Chief Advertising Officer Brent Sensible, have come collectively to have fun creativity in advertising and marketing of their new podcast on LiSTNR, Black T-Shirts.
In every episode, the adland staple black t-shirt sporting duo Ferrier and Sensible will go deep on a well-known piece of artistic work, to grasp what it takes to make one thing nice, and in addition whether or not it could cross market analysis, placing it to a spotlight group.
The primary episode within the collection, launching on 22 March, options Claudine Cheever, VP International Advertising at Amazon, to speak in regards to the data-driven firm’s embrace of emotional storytelling.
The second episode, launching on the identical day, options lauded UK artistic Ben Pollitt, Group ECD at AdamandeveDDB.
Pollitt is co-creator of the well-known John Lewis Christmas marketing campaign.
Ferrier is a multi-award-winning promoting artistic strategist and founding father of celebrated company Thinkerbell. He’s additionally a number one client psychologist and authority on behavioral economics. He’s the creator of Cease Listening to the Buyer and The Promoting Impact, and a daily on exhibits corresponding to Gruen, Dawn, and The Venture.
Sensible spent 20 years in companies, main NZ company of the last decade Colenso BBDO and rising to CEO of Saatchi & Saatchi New York.
In 2017, Sensible moved client-side, turning into CMO at IAG, the place he has taken the NRMA Insurance coverage model from thirty sixth strongest model in Australia to fifth in keeping with Model Finance, and received the coveted Grand Effie final yr.
Ferrier stated of the podcast: “With nice creativity typically comes a fancy persona, with a compelling backstory.”
“We needed to discover these folks and their very own relationship with their creativity, their motivations and discover the basic query ‘does their artistic output actually join at a human degree?’”
Sensible replied: “I assumed we simply needed to share the chats we have now over a number of beers about creativity with extra folks.”
SCA CMO, Nikki Clarkson, stated: “Black T-shirts is equal elements informative and entertaining, and that makes for a fantastic hear.”
“Creativity is on the coronary heart of all the pieces we do at SCA together with in all our advertising and marketing endeavours. There should not many podcasts out there that cross the divide between enterprise and creativity and this one performs proper into that chance.”
Black T-shirts’ episodes one and two are actually out there on LiSTNR with new episodes dropping every week.