Former co-founder of in-game promoting firm Double Fusion, Man Ben-dov, returns to his in-game promoting roots in his new appointment as Anzu.io’s EVP, enterprise growth, HD Video games.
Man Ben-dov, EVP, enterprise growth, HD video games, Anzu
Ben-dov was one of many first pioneers of in-game promoting, having headed up Double Fusion, an in-game promoting firm that spearheaded the area in 2004. There, he labored with Xbox, PlayStation, and main recreation publishers to develop the in-game promoting market. He additionally served because the CEO and co-founder of Aspect-Kick Video games, growing and publishing cell, VR, and console video games. A serial entrepreneur, Ben-dov is captivated with bringing media-oriented merchandise to the market to create sustainable and rising companies.
On the brand new appointment, Ben-dov mentioned: “What retains me ticking is sponsoring and financing creators. Video games are an artwork as a lot as they’re a enterprise and I’ve at all times been actually enthusiastic about creating supporting income channels for recreation creators. Because of this I am so thrilled to hitch Anzu to proceed the trail I have been on since 2004, once I co-founded Double Fusion.”
Ben-dov continued: “Anzu is led by a strong internet marketing group that has been creating sustainable advert income streams for video games publishers over the previous 5 years. Income from model promoting is already the second greatest income channel in cell video games. I am honoured to current equally robust choices for PC and console recreation creators, offering a considerable advert income possibility that’s game-relevant and seamlessly built-in.”
Anzu is the primary cross-platform in-game promoting resolution, working throughout cell, PC, console, and Roblox. As EVP, enterprise growth, HD video games, Ben-dov might be tasked with rising Anzu’s PC and console stock.
As the one licensed middleware supplier for Xbox, and the popular in-game promoting companion for a lot of AAA publishers (together with Ubisoft, who simply prolonged their partnership, Saber Interactive, and Razor Edge Video games), Anzu is already a pacesetter inside this area, and Ben-dov will proceed to drive momentum serving to recreation publishers generate model revenues and reap the benefits of the big advantages that blended in-game promoting presents.