Inside VCU’s large push for rising on-line training

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Enrollment at Virginia Commonwealth College has declined 4 years in a row, and the college is in want of methods for progress.

One doable reply: on-line training. VCU has about 1,000 totally on-line college students out of about 28,000. It initiatives rising to greater than 2,500 on-line college students by 2028.

However that type of progress is probably not quick sufficient. VCU’s board of tourists convened Friday for its annual retreat and mentioned at size the necessity to quickly develop the varsity’s on-line training.

“We’re manner behind on on-line studying,” mentioned Ben Dendy, head of VCU’s board. “We have to transfer rapidly.”

How far VCU will go, it’s arduous to say. Some universities which have pivoted to on-line training have gone all in. One such faculty, Arizona State College, noticed its enrollment explode and now boasts 140,000 college students, with virtually half on-line.

A lot nearer to residence, Liberty College in Lynchburg has practically 100,000 college students, with greater than 80,000 on-line.


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VCU already has two totally on-line undergraduate applications — social work and homeland safety. Social work lessons meet remotely Monday via Thursday from 4 to six:40 p.m. The homeland safety program presents weekly reside classes that final 60 to 90 minutes.

To construct the applications, VCU employed Noodle, an organization that designs on-line curricula. This semester, VCU added two extra, one in advertising and accounting and one other in public relations and promoting.

The subsequent fields of examine will possible contain know-how, enterprise and well being care, the place demand is the best.

On-line college students pay the identical tuition as these attending in particular person. However directors are nonetheless contemplating what sort of charges on-line college students ought to pay. Some on-line college students may nonetheless be interested by visiting gyms and attending basketball video games, that are lined by the athletics payment. College students in different cities and states possible wouldn’t.

Nowadays, it’s not sufficient to supply solely in-person studying, mentioned Tomikia LeGrande, VCU’s vice chairman for enrollment and scholar success. College students now count on to be taught in versatile ways in which meet their pursuits, whether or not it’s fully on-line or in a hybrid mannequin.


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Increasing on-line choices would permit VCU to achieve college students in different cities and states who wouldn’t usually contemplate the varsity. Highschool graduates with out the means to maneuver away for school have two choices — the area people faculty or on-line training. Including on-line lessons places hundreds of latest college students inside VCU’s attain.

“For our survival and for us to thrive, now we have to actively pursue these new markets,” LeGrande mentioned.

VCU’s enrollment has dropped 4 straight years, from roughly 31,000 in 2018 to twenty-eight,400 this 12 months. The decline in college students has led to price range shortfalls, inflicting the college to depart open positions unfilled.

“It’s a really aggressive environment,” mentioned Todd Haymore, a member of the board.

One in 4 college students accepted to VCU chooses to enroll, a determine generally known as a college’s “yield.” That quantity may sound low, but it surely’s increased than most public faculties within the state. The College of Virginia’s yield is 45%, and the Faculty of William & Mary’s is 27%.

The areas of examine inside VCU with the best alternative for rising their yields are humanities and sciences, engineering and enterprise, LeGrande mentioned. Peter Farrell, one other board member, added that nothing will drive scholar curiosity greater than making applications one of the best and the monetary assist the best.


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VCU unveiled a brand new advertising marketing campaign this semester through which it describes VCU in phrases that begin with “un,” corresponding to “unequaled alternatives,” “unleashing innovation,” “plain nationally acknowledged for variety” and “unstoppable.”

It bought advert house on the U.S. Information & World Report web site and positioned its new messages on the touchdown pages for numerous faculties throughout the state, together with William & Mary, George Mason College, James Madison College and Virginia Tech.

One mannequin for on-line training is Arizona State. On Friday, VCU’s board spoke through Zoom to Michael Crowe, ASU’s president. He defined how his faculty went headfirst into on-line training throughout the previous 20 years.

Arizona State presents in-person training, totally on-line lessons for degree-seeking college students and primary on-line lessons corresponding to English or math for college students who aren’t but prepared for college-level lessons.

Arizona State accepts each scholar who meets a sure tutorial threshold, and it doesn’t require standardized check scores. It presents 450 diploma applications for undergraduates, and it continuously focuses on innovation, Crowe mentioned.

Michael Rao, president of VCU, mentioned he understands there can be pushback, probably from school. On this planet of upper training, on-line lessons are sometimes thought of taboo.

At Arizona State, Crowe defined how he handled resistance. If he acquired buy-in from 80% of a division, the college moved ahead. The opposite 20% may give up if vital, he mentioned. Too usually, universities are typically stodgy and resist innovation.

“The checklist of people that don’t need us to succeed is lengthy as a result of we’re questioning the fundamental mannequin,” Crowe mentioned.

One other barrier to including on-line lessons is determining easy methods to scale up VCU’s present choices. The college can’t count on school to determine easy methods to transfer their curricula on-line. Do this, and VCU will get nothing however lectures broadcast on Zoom, LeGrande mentioned. The college is hiring workers whose job is to design high quality on-line academic applications.

Rao expressed a sense of urgency. “It’s time to go,” he mentioned.



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