Picture Credit score: Doritos YouTube
Doritos has tapped hip-hop star Jack Harlow for its Tremendous Bowl 2023 promoting marketing campaign.
The advert spend surrounding the Tremendous Bowl has at all times been astronomical due to it being essentially the most seen sporting occasion in America. The chip model has tapped Harlow to assist promote its Doritos BBQ flavors. Harlow pulls up in a limo with a whole lot of followers and paparazzi shouting questions at him. “Is it true concerning the love triangle?” one of many paparazzo screams. Harlow appears to be like down on the bag and replies, “Possibly.” The paparazzo hears one thing totally different, nonetheless. “Child? You’re having a child?” the person asks. Watch beneath.
“The true love triangle is us, Jack Harlow, and Doritos BBQ,” the chip model’s advertising and marketing group captioned the trailer on Instagram.
Harlow’s presence within the upcoming Tremendous Bowl advert is simply the primary of many movie star endorsements to come back for this yr’s Tremendous Bowl. Harlow himself had a extremely profitable 2022 with the discharge of Come Dwelling The Children Miss You. It debuted at #3 on the Billboard 200 charts. Harlow additionally hosted Saturday Night time Reside in direction of the top of 2022 and introduced his Las Vegas residency fo 2023.
Tremendous Bowl LVII can be held in Glendale, Arizona, on the State Farm Stadium on February 12. Rihanna has been tapped to carry out at this yr’s Half-Time Present–her first efficiency in 5 years. She follows the wildly profitable reunion of Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige, and Kendrick Lamar throughout final yr’s Tremendous Bowl Half-Time present. Doritos has rolled out a social media marketing campaign for followers to get entangled within the industrial and receives a commission.
Wednesday was the final day for followers to enter by sharing a ‘triangle-inspired’ dance by way of TikTok. The winner can be chosen subsequent week and can characteristic within the Doritos industrial alongside Jack Harlow. It’s an attention-grabbing solution to get TikTok speaking a couple of model that’s just about synonymous with recreation day for a lot of Individuals.