Tokyo-based world promoting big Hakuhodo Inc. has acquired a majority stake in main Indian model and leisure company group, MA&TH (Marching Ants & Set off Completely happy) Leisure Community Non-public Restricted.
Headquartered in Mumbai, the Cannes Lions-winning MA&TH group primarily companies shoppers concerned in content material creation together with movie producers, studios, streaming platforms, broadcast firms and worldwide manufacturers.
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Theatrically launched movies that the outfit has labored on embody S.S. Rajamouli’s “Baahubali: The Starting,” Rajkumar Hirani’s “3 idiots” and “PK,” each starring Aamir Khan, and “Sanju,” starring Ranbir Kapoor, “Uri: The Surgical Strike,” produced by Ronnie Screwvala, Danny Boyle’s “Slumdog Millionaire,” Farah Khan’s “Om Shanti Om,” starring Shah Rukh Khan and Zoya Akhtar’s “Zindagi Naa Milegi Dobara,” starring Hrithik Roshan and Farhan Akhtar.
The corporate has additionally created campaigns for Netflix’s “Delhi Crime” and “AK vs AK,” Amazon Prime Video’s “The Household Man” and “Mirzapur” and Sony’s “Rip-off 1992,” “Shark Tank India,” “Kaun Banega Crorepati” and “MasterChef.”
MA&TH’s group firms embody Marching Ants Promoting Pvt. Ltd. (MA), based in 2001, and Set off Completely happy Leisure Pvt. Ltd. (TH) based in 2007. MA has experience in strategic planning, key visible growth and activation, whereas TH focuses on audiovisual promotion, video manufacturing, and movie advertising and marketing methods.
Hakuhodo is likely one of the largest promoting businesses on the planet. The corporate, which is the spine of the Hakuhodo DY Group, has a large worldwide presence with 150 places of work throughout greater than 20 international locations. MA&TH has been concerned in a number of collaborative initiatives with Hakuhodo Group’s digital company AdGlobal 360 and activation company PMG, each based mostly in New Delhi.
Ito Shuntaro, senior company officer, Hakuhodo, and president and CEO, Hakuhodo Worldwide, mentioned: “With MA&TH becoming a member of the group, the Hakuhodo India Group will acquire a presence in Mumbai, the capital of India’s promoting business, and be capable of present extra Indian shoppers with efficient and wide-ranging advertising and marketing options based mostly on Hakuhodo’s Sei-katsu-sha perception philosophy. MA&TH, which supplies distinctive companies, will develop extra complete, seamless companies by becoming a member of forces with AdGlobal360, which has strengths in advertising and marketing know-how, and PMG, which has strengths in activation.
“Moreover, I’m assured that MA&TH will lead the expansion of the Hakuhodo Group as a complete to the following degree by collaborating with our places of work past India, Japan, and Southeast Asia, particularly within the leisure enterprise space.”
Amit Chandrra, cofounder and CEO of MA&TH, added: “Hakuhodo’s method in the direction of enterprise, expertise, and creativity was one thing that basically suits into our imaginative and prescient for development – each for our folks and our shoppers. Our focus will likely be to additional consolidate our management place in India in addition to lengthen our model options experience within the Asia-Pacific area.”
Dhritish Ghoshal, cofounder and chief technique officer of MA&TH, mentioned: “The entry to Hakuhodo’s big pool of sources and information facilities – each in India and abroad – will enable us to interact much more meaningfully with our shoppers and to offer world class companies and options.”
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