JCDecaux renews and extends its promoting concession with Singapore Changi Airport for the second consecutive time
Paris, January 12th, 2023 – JCDecaux SE (Euronext Paris: DEC), the primary outside promoting firm worldwide, publicizes the renewal of its promoting concession with Singapore Changi Airport for 7 years, from 2023 till 2029, with an choice for additional 5 years’ extension to 2034. That is the threerd contract because the concession began in 2011, in a partnership that may span greater than 20 years.
Some of the awarded airports with greater than 650 awards to-date together with the distinguished Skytrax Greatest Airport award (11-time winner), Changi Airport is not only an airport however a vacationer vacation spot with fastidiously curated purchasing, eating and leisure choices. It presents unrivalled passenger experiences inside lush nature-inspired modern terminal environments, and powerful world connectivity to over 120 locations worldwide.
As air journey rebounds, the prolonged partnership will harness rising business developments to curate brand-building media choices which might be data-driven with the flexibility to focus on, optimise and kind highly effective connections with audiences by way of contextually related promoting.
JCDecaux will proceed to strengthen Changi Airport’s promoting expertise by way of elevated digitisation, revolutionary data-led options that allow marketing campaign optimisation and viewers measurement, in addition to provide drive-to-store or web site measurement instruments to ship higher worth for manufacturers. Programmatic adoption ensures inclusion of Changi Airport’s digital media in manufacturers’ omni-channel methods, enabling it to faucet into the worldwide on-line media market.
Via considerate design and placement of promoting media, JCDecaux goals to supply passengers an enhanced viewers expertise by way of inventive optimisation, displaying the precise commercial message in the precise place, on the proper time.
In keeping with each corporations’ ESG pillars, sustainability and security will likely be sturdy focuses of the concession, with JCDecaux’s bizSAFE STAR and ISO 45001:2018 security certifications for its Singapore operation and clear targets for inexperienced power, recyclable supplies and e-waste administration.
Ms Lim Peck Hoon, Govt Vice President, Industrial, Changi Airport Group, mentioned: “We’re delighted to proceed our partnership with JCDecaux for Changi Airport’s promoting concession with this third contract. They’re our valued associate who share our emphasis on superior design and keenness for innovation and whom we belief will proceed to ship the best-in-class promoting with their world attain of premium manufacturers and complete suite of digital capabilities. As travellers take to the skies once more, we look ahead to working with JCDecaux to welcome passengers again to Changi Airport and discover new, re-imagined experiences which might be the hallmark of our airport.”
Jean-Charles Decaux, Chairman of the Govt Board and co-CEO of JCDecaux Group, mentioned: “It’s a nice privilege and honour to be Changi Airport Group’s (CAG) promoting concession associate since 2011. I imagine a profitable partnership has its basis primarily based on shared imaginative and prescient and values. We’re very grateful for the belief from the CAG Administration in extending our long-standing partnership. All through the previous 12 years, JCDecaux has labored unceasingly to create, innovate, keep and ship a high-performing promoting expertise benebecoming a world class airport like Changi. DOOH is the twond quickest rising media after cell digital promoting and JCDecaux has developed a powerful technological and programmatic eco-system to leverage its large progress potential for the good thing about companions, manufacturers and media companies. Put up-pandemic, we’re witnessing essential modifications in the way in which individuals reside, work and journey. Because the world’s most digitised OOH firm with an unwavering dedication to Sustainability, JCDecaux is able to faucet into new alternatives within the altering OOH media panorama and the atmosphere to proceed rising the promoting concession along with CAG within the years to come back primarily based on shared visions and values of innovation, service to the passengers and sustainability.”
About Changi Airport Group (CAG)
Changi Airport Group (Singapore) Pte Ltd (CAG) (www.changiairportgroup.com) was shaped on 16 June 2009 and the corporatization of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) adopted on 1 July 2009. As the corporate managing Changi Airport, CAG undertakes key features specializing in airport operations and administration, air hub development, business actions and airport emergency companies. CAG additionally manages Seletar Airport (IATA: XSP, ICAO: WSSL) and thru its subsidiary Changi Airports Worldwide, invests in and manages international airports.
As one in all Asia’s most related worldwide aviation hubs, Changi Airport hyperlinks Singapore to some 140 cities globally, with over 90 airways working greater than 5,500 weekly flights. Jewel Changi Airport, a multi-dimensional way of life vacation spot, opened in April 2019, including to Changi Airport’s purchasing and eating choices of over 550 F&B and shops throughout the airport. The world’s most awarded airport, Changi has gained over 650 accolades for its constant and glorious airport workers service, passenger expertise and security requirements.
Key Figures for JCDecaux
- 2021 income: €2,745m (a) – 9-month 2022 income: €2,283m (a)
- N°1 Out-of-House Media firm worldwide
- A each day viewers of greater than 850 million individuals in additional than 80 nations
- 957,706 promoting panels worldwide
- Current in 3,518 cities with greater than 10,000 inhabitants
- 10,720 workers
- JCDecaux is listed on the Eurolist of Euronext Paris and is a part of the Euronext 100 and Euronext Household Enterprise indexes
- JCDecaux is recognised for its extra-financial efficiency within the FTSE4Good (3.6/5), CDP (A– Management), MSCI (AA) and has achieved Platinum Medal standing from EcoVadis
- 1st Out-of-House Media firm to affix the RE100 (dedicated to 100% renewable power)
- Chief in self-service bike rental scheme: pioneer in eco-friendly mobility
- N°1 worldwide in road furnishings (530,143 promoting panels)
- N°1 worldwide in transport promoting with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 promoting panels)
- N°1 in Europe for billboards (72,611 promoting panels)
- N°1 in outside promoting in Europe (596,831 promoting panels)
- N°1 in outside promoting in Asia-Pacific (232,268 promoting panels)
- N°1 in outside promoting in Latin America (64,893 promoting panels)
- N°1 in outside promoting in Africa (20,808 promoting panels)
- N°1 in outside promoting within the Center East (14,177 promoting panels)
(a) Adjusted income
For extra details about JCDecaux, please go to jcdecaux.com.
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Communications Division: Albert Asséraf
+33 (0) 1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor Relations: Rémi Grisard
+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
