JCDecaux wins a 10-year contract with CCR Metro Bahia in Salvador to function promoting of its two metro traces, strengthening its place as the biggest metro media firm in Brazil
Paris, 19 January 2023 – JCDecaux SE (Euronext Paris: DEC) the primary outside promoting firm worldwide, broadcasts the signing of a 10-year contract with CCR Metro Bahia to take over the promoting operations of the 2 metro traces in Salvador (Brazil) – Pink-Line 1 and Blue-Line 2. This new partnership, efficient in March 2023, sustains the enlargement technique of JCDecaux, reinforcing its place as the biggest metro media participant in Brazil.
Within the capital metropolis of the state of Bahia, JCDecaux will function promoting on the 2 current subway traces – Pink-Line 1, which spans 12 km lengthy and consists of 8 stations, and Blue-Line 2, spanning 19 km and together with 12 stations. All collectively, these two traces join the Historic Middle to the outskirts of Salvador, transferring greater than 530,000 passengers per day. These traces are additionally linked to 7 built-in bus terminals that can show JCDecaux media.
The prevailing stock of Pink-Line 1 and Blue-Line 2, which is able to now be managed by JCDecaux, consists of greater than 40 digital models unfold all through the stations, 162 static panels at bus terminals in addition to 520 carriage inner TVs. Due to this new contract, JCDecaux will attain greater than 7.7 million passengers day by day in the primary metro traces in Brazil.
With the arrival of JCDecaux in Salvador Metro, advertisers will profit from model new digital stock reaching greater than 1,200 faces, 2 digital Iconics in key stations, partaking and related short-video content material in addition to new data-driven options to leverage all of the digital belongings of Pink-Line 1 and Blue-Line 2, because the partnership with CCR Metro Bahia goals to ship the best worldwide requirements in OOH promoting. These assets reinforce the corporate’s concentrate on digitisation and can enable the creation of high-impact DOOH campaigns primarily based on certified info, increasing the connection of manufacturers with passengers touring day by day throughout Salvador de Bahia, the biggest metropolis within the Northeast of Brazil.
A CCR Group firm, CCR Metro Bahia is the operator liable for the upkeep and operation of the Salvador and Lauro de Freitas Subway System, for a interval of 30 years, via a Public-Non-public Partnership (PPP). With investments of about R$ 5.8 billion, it’s the quickest rising subway system in Latin America lately.
This new partnership with CCR additional strengthens JCDecaux’s place as the one OOH firm with a nationwide attain, consolidating its management in metro media in Brazil. Lately, JCDecaux introduced the inclusion of Lilac-Line 5 of ViaMobilidade and Yellow-Line 4 of ViaQuatro, in its portfolio already comprising the Blue-Line 1, Inexperienced-Line 2 and Pink-Line 3 of the São Paulo metro community. This wide selection of media belongings permits advertisers to create built-in campaigns with JCDecaux’s different shows all through Brazil, rising the influence and viewers attain in OOH.
In Brazil, along with the primary metro traces in São Paulo, JCDecaux operates the biggest nationwide Avenue Furnishings provide with greater than 18,000 faces strategically situated throughout 11 main cities, together with São Paulo, Campinas, Rio de Janeiro, Brasília, and main capitals of the North and Northeast Areas. The corporate additionally manages the promoting concession within the nation’s two busiest worldwide airports: Guarulhos (GRU) and Brasília (BSB). Collectively, all these media belongings add as much as 130 million impressions per day.
Jean-Charles Decaux, Chairman of the Govt Board and Co-Chief Govt Officer of JCDecaux, stated: “We’re delighted to have been awarded this new contract with CCR Metro Bahia and we deeply thank the groups for their confidence. This partnership will ship the best-in-class requirements in DOOH promoting, supported by our state-of-the-art data-driven options. Because the largest metro media participant in Brazil, this new contract reinforces our management and will enable advertisers to profit from JCDecaux’s transport experience within the Northeast area. Brazil, which is ranked among the many world’s high ten largest promoting markets and N°1 in Latin America, is main the best way by way of digital communication. It is likely one of the markets the place JCDecaux’s belongings are probably the most digitized, already representing greater than half of our income within the nation. With this partnership, we’re decided to pursue our mission: shiping revolutionary media belongings that improve communication and benefit cities, companions, individuals, advertisers and their manufacturers.”
Key Figures for JCDecaux
- 2021 income: €2,745m(a)– 9-month 2022 income: €2,283m(a)
- N°1 Out-of-Dwelling Media firm worldwide
- A day by day viewers of greater than 850 million individuals in additional than 80 nations
- 957,706 promoting panels worldwide
- Current in 3,518 cities with greater than 10,000 inhabitants
- 10,720 workers
- JCDecaux is listed on the Eurolist of Euronext Paris and is a part of the Euronext 100 and Euronext Household Enterprise indexes
- JCDecaux is recognised for its extra-financial efficiency within the FTSE4Good (3.6/5), CDP (A– Management), MSCI (AA) and has achieved Platinum Medal standing from EcoVadis
- 1st Out-of-Dwelling Media firm to hitch the RE100 (dedicated to 100% renewable vitality)
- Chief in self-service bike rental scheme: pioneer in eco-friendly mobility
- N°1 worldwide in road furnishings (530,143 promoting panels)
- N°1 worldwide in transport promoting with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 promoting panels)
- N°1 in Europe for billboards (72,611 promoting panels)
- N°1 in outside promoting in Europe (596,831 promoting panels)
- N°1 in outside promoting in Asia-Pacific (232,268 promoting panels)
- N°1 in outside promoting in Latin America (64,893 promoting panels)
- N°1 in outside promoting in Africa (20,808 promoting panels)
- N°1 in outside promoting within the Center East (14,177 promoting panels)
(a) Adjusted income
For extra details about JCDecaux, please go to jcdecaux.com.
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Communications Division: Albert Asséraf
+33 (0) 1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor Relations: Rémi Grisard
+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
