Winter attire, backcountry gear and snowboard model Jones Snowboards introduced it has employed Josh Nielsen as Advertising and marketing Director. Nielsen is an outside business veteran with 20 years in model advertising and marketing, movie manufacturing and community-centric sports activities advertising and marketing.
Based in 2009 by skilled snowboarder and environmentalist Jeremy Jones, the corporate just lately expanded its product line to incorporate snowboards, splitboards, backcountry equipment, and technical winter outerwear.
Nielsen will draw on his expertise working as senior director of worldwide advertising and marketing for Patagonia and manufacturing director for Teton Gravity Analysis to supervise the advertising and marketing of Jones’ outerwear assortment and hardgoods strains.
“I’ve all the time held Jones within the highest regard for its dedication to sustainability and its service to the snowboard neighborhood,” mentioned Nielsen. “Jones’ strategy to creating modern hardgoods with a deal with environmental footprint discount has been spectacular. It’s nice to see those self same design values at work as the corporate expands into technical outerwear.”
“Josh and I am going again to the early days of TGR and have spent a variety of time within the mountains and the modifying bay collectively,” mentioned Jones. “I’ve had a front-row seat watching the evolution of his profession and have all the time needed to work with him once more. He’s the proper individual to assist Jones develop a extra globally unified and built-in advertising and marketing message that embodies Jones’ ethos of residing responsibly and giving again to our neighborhood.”
Picture courtesy Josh Nielsen