Enterprise Insider Africa understands that that is a part of the general public utility firm’s drive to additional diversify its enterprise mannequin and generate extra income within the course of. This isn’t a wholly new enterprise for Kenya Energy, by the way in which. Previous to this time, the corporate has been leasing fibre-optic cables connected to its energy poles.
However Kenya Energy is now hoping to change into a full-time web service supplier (ISP). Within the coming weeks, it is going to unveil a bundle that can allow its company purchasers to purchase electrical energy and excessive pace web as a bundle.
“We are going to present our company sector clients with a bundled service of electrical energy and web. Kenya Energy will leverage on our huge community to faucet into the market…we are going to provide the corporates the choice of utilizing our web for his or her major use or redundancy… Trying on the enterprise panorama, the alternatives are immense and accessible for everybody,” the corporate mentioned in a press release to Enterprise Every day.
Kenya Energy’s entrance into the Kenyan ISP market is unquestionably anticipated to accentuate the competitors already witnessed within the house. Nevertheless, it stays to be seen whether or not the corporate can be capable to compete with among the main opponents resembling Safaricom, Wananchi, and so on.
Knowledge seen by Enterprise Insider Africa present that Safaricom at present dominates the house with its 37% market share, adopted by Wananchi which controls a market share of 29.2%. Others are: Jamii with 18.9% market share, Poa Web with 9.1% and Liquid which controls solely 2% of the market share.
To create a soft-landing for itself, Kenya Energy mentioned it might begin by providing very inexpensive packages. Moreover that, the truth that the corporate is already recognized by Kenyans is predicted to additionally play to its benefit.
Do observe that diversification is a viable company technique and lots of firms normally undertake it. In keeping with Administration Examine Information, firms pursue diversification efforts when they’re making an attempt to broaden and generate extra income. And this will merely be achieved via the launch of recent merchandise within the markets the place they already function.
Simply final month, Enterprise Insider reported in regards to the determination by one in every of Nigeria’s oldest and largest development firms to diversify into cashew nuts processing.