To the editor: Not being a tv watcher, I innocently turned on the Tremendous Bowl final Sunday.
Little did I do know that I turned on commercials as an alternative. No, I didn’t have my stopwatch on, however I really feel assured that the commercials took up extra time than the second-fiddle soccer sport. It was sport, however you needed to have fast reflexes to really see it. In any other case, you have been caught with somebody making an attempt to promote you one thing.
Having not watched tv because it was formally declared a “wasteland” years in the past, I made a decision to “examine” (sure, that’s a phrase, Lawyer Basic Garland) what has occurred to the connection between promoting and editorial. What I found amazed me. The commercials have taken over the display screen. Is it attainable that the consumers truly purchase the entire stuff that’s coming at them? Sure, they do.
Take prescription drugs (please). Have you ever seen the unwanted side effects from Large Pharma’s medicine? I could also be exaggerating, however most of them appear able to inflicting coronary heart assaults, strokes, most cancers and dying. However the very subsequent morning TV watchers all around the nation name up their docs and beg for a prescription.
Have you ever acquired 4 favourite tv stations with applications that curiosity you? And, in fact, all 4 have canines, cats, infants and geckos promoting you merchandise. You go from one station to a different after which one other after which one other and, in fact, all of them have commercials. You retain switching stations with hope in your coronary heart to discover a program, however the commercials preserve coming at you. All of the stations appear to be in sync, so there’s no option to escape the decided sellers.
Commercials now appear to final 5 to 6 minutes. I simply counted 13 commercials between segments of a defeated program. I don’t know who will get nearly all of the blame: the determined advertisers or the grasping TV stations. If I watched tv, all I’d ask is a degree taking part in discipline. If that’s not attainable, then I’d plead on to the sellers to have mercy.
Charles Steinhacker, Nice Barrington