Staffers convey dwelling 23 awards for wide selection of adverts in varied codecs
The Laurel Chief-Name was awarded as the most effective paper of its measurement within the state throughout the Mississippi Press Affiliation’s Higher Newspaper Media Contest for the Promoting Division on Saturday.
The paper introduced dwelling a complete of 23 awards, together with the highest honor, Promoting Excellence, which works to the newspaper with the most effective total promoting in every of 5 circulation classes. Members of the Georgia Press Affiliation judged the 1,118 contest entries submitted by 26 papers from across the state.
“Profitable Promoting Excellence is the equal of successful the state championship in sports activities,” LL-C proprietor and Writer Jim Cegielski stated. “It’s recognition by our friends concerning the high quality of labor that this workers does and affirmation of what I already knew — that they’re the most effective within the enterprise.”
Chief-Name staffers received 10 first-place awards, together with for the most effective Promoting Particular Part (“House for the Holidays” journal) and for Editorial Particular Part (Laurel Excessive Faculty Basketball, state championship commemorative part) and quite a few varieties of commercials for a variety of companies in varied codecs.
Artistic Director Kassie Rowell, who oversees the graphics division, and graphic designer Kamron Johnson received a number of first-place awards for adverts they created. Johnson received a complete of seven awards and Rowell received six, with Editor Mark Thornton pulling up the rear with one first-place award — for greatest Multimedia Promotion in a video that was produced with South Central Regional Medical Heart to encourage folks to get colonoscopies. Courtney Foster is the LL-C’s promoting director and Kristin Carter is a gross sales consultant, and so they work hand-in-hand with advertisers and designers to provide you with efficient, eye-catching adverts.
Rowell received first place for greatest shade Political Advert together with her creation for Laurel Mayor Johnny Magee, who went on to win his third time period. She additionally took the highest prize for Journal Advert-Retail (Candy Blossom), and that was amongst all non-daily papers within the state, not solely these which can be in the identical circulation class.
Johnson was first amongst all non-dailies for greatest black-and-white Service Advert (Pulse Electrical) and first in shade Grocery/Restaurant Advert (Reyes Mexican Reyes Mexican Grill & Bar). Her creation to herald youngsters to the Salvation Military Summer time Camp received first for shade Institutional Advert, and judges commented: “Nice use of artwork, eye-catching … kid-friendly.”
Johnson and Rowell shared first in Finest Sequence of Advertisements, once more for his or her work for Reyes.
Of the Christmas-themed journal referred to as “House for the Holidays,” judges wrote: “Very effectively accomplished. Good adverts during. The quilt pops out whereas nonetheless remaining fashionable and smooth. All in all very effectively accomplished.”
As for the part that commemorated the Woman Tornadoes’ run to the state title, judges stated, “All the piece has a number of nice footage that immerse the reader within the sports activities theme. The adverts additionally correlate effectively with the theme. Nice job.”
Judges additionally supplied feedback concerning the Multimedia Promotion that the paper did along side SCRMC: “Nice solution to personalize the message and add credibility to a advertising message by that includes the editor-in-chief.”
Johnson received second-place awards for black-and-white Well being Care Advert (Harris Dental), Small Area Advert (R&W Hydraulics) and black-and-white Service Advert (Public sale). Rowell took second for shade Monetary Advert (Sunbelt Federal Credit score Union), shade Grocery/Restaurant Advert (Vic’s) and shade Institutional Advert (June Jam).
Lakyn Prince and Johnson additionally took second for greatest Classifieds and the workers completed second in Journal Periodical for its annual soccer preview.
Johnson took third for shade Well being Care Advert (Care Heart) and shade Political Advert (mayors’ debate), and Rowell was third for Automotive Advert (Parker’s Automotive). The workers additionally positioned third for Promoting Particular Part (Black Friday) and Public Well being & Security Marketing campaign (Breast Most cancers Consciousness).
Final summer season within the MPA Editorial Division awards luncheon, the Chief-Name received a complete of 14 firsts (33 total), together with the prize for Normal Excellence, which works to the highest paper in every circulation class. Being chosen as the most effective group newspaper for promoting and information six months aside is a noteworthy achievement, Cegielski stated.
“Profitable first place for greatest Promoting Particular Part and greatest Editorial Particular Part on this newest contest sums up the flexibility of this workers,” he stated. “Our promoting workers works arduous to create adverts that can convey consideration to our advertisers’ companies, and the editorial workers works arduous to be attention-grabbing sufficient to draw an viewers that can get consideration for his or her adverts.”
The Industrial Dispatch in Columbus is the one different paper that received Promoting Excellence this 12 months and Normal Excellence final summer season.
“These newspapers have been acknowledged for being the most effective of their lessons for service to advertisers and readers,” MPA Government Director Layne Bruce stated. “The Promoting Excellence Awards are offered for the cumulative physique of labor of those in 2021, and honors their efforts in print newspaper, journal and digital commercials.”