What to Know
- UVO, an Irvine-based firm that offered “drinkable sunscreen,” agreed to a authorized settlement to cease allegations of misleading promoting.
- The authorized settlement is a stipulated judgement that’s topic to a choose’s approval.
- The advertising and marketing and sale of the “drinkable sunscreen” stopped throughout the investigation that led to the settlement.
An organization that marketed and offered a “drinkable sunscreen” has agreed to a authorized settlement to resolve allegations of misleading promoting, California’s lawyer basic introduced Wednesday.
Advertising and sale of the product referred to as UVO stopped throughout the investigation, Lawyer Common Rob Bonta stated in a press release.
“We might need a shortcut, however the fact of the matter is: There’s no proof that various sunscreen merchandise like UVO’s so-called ‘drinkable sunscreen’ present safety. You’ve received to put on your sunscreen, not drink it,” Bonta stated.
The authorized settlement is a stipulated judgment that’s topic to a courtroom’s approval.
The defendant, Dermatology Trade Inc., doing enterprise as UVO and DRINK UVO, didn’t admit the allegations made towards it however consented to the settlement to keep away from the time and expense of litigation, in line with the stipulated judgment.
Jim Prochnow, an lawyer for Dermatology Trade Inc., stated Wednesday the settlement speaks for itself and the corporate had no additional remark.
UVO solar protectant was a combination of nutritional vitamins and dietary dietary supplements that presupposed to be a drinkable type of solar safety.
The lawyer basic’s assertion stated the corporate claimed that consuming the product supplied “3-5 hours of solar safety from head to toe together with your eyes,” that UVO “is the primary drinkable complement to offer solar safety” and that “for those who drink UVO you should have baseline safety that can assist decrease the probability of burning even for those who neglect to make use of sunscreen.”