Marian Lee has been promoted to chief advertising and marketing officer of Netflix. She replaces Bozoma Saint John, who boarded the streaming big in 2020 after serving in senior government roles at Uber and Apple.
Lee joined the corporate in July 2021 as vice chairman of promoting within the U.S. and Canada (UCAN in Netflix parlance), overseeing all the campaigns for the corporate’s movies and sequence. Previous to coming into the world of streaming, Lee has labored with main style and music manufacturers, together with an eight-year stint at Spotify. She additionally had varied roles at Condé Nast, working for Vogue amongst different publication, and labored in advertising and marketing at J.Crew.
“Marian is a strategic marketer with deep expertise not simply in leisure but in addition extra broadly having labored at style and media manufacturers,” Ted Sarandos, co-CEO and chief content material officer, mentioned in an announcement. “When she joined Netflix final 12 months, she had a direct affect on the advertising and marketing workforce and has demonstrated that she’s an distinctive chief, who understands methods to drive conversations round manufacturers and standard tradition.”
Lee joins Netflix as the corporate is dealing with elevated competitors within the streaming house. The Walt Disney Firm, Paramount International, Comcast and WarnerMedia have all launched their very own streaming companies in recent times, and Apple and Amazon are spending extra freely on their leisure choices. Which means the struggle to draw audiences for Netflix’s exhibits and movies is rising fiercer. However Netflix does take pleasure in being the pioneer within the enterprise of digital video.
“Netflix is an unbelievable model with the perfect content material and inventive groups on the earth,” Lee mentioned. “I’m assured our most enjoyable work is forward of us and I’m honored to guide this best-in-class international advertising and marketing workforce into the longer term, and proceed to attach our unbelievable sequence and movies with audiences across the globe.”
Saint John is without doubt one of the highest profile figures within the advertising and marketing world with an enviable social media presence. Earlier than becoming a member of Netflix, she served as chief advertising and marketing officer at Endeavor, and chief model officer at Uber. Saint John additionally had a stint at Apple as head of world client advertising and marketing for Apple Music and iTunes. She had joined Beats by Dre in 2014, which Apple acquired shortly after she arrived. Saint John labored at PepsiCo, rising to develop into head of music and leisure advertising and marketing. Earlier in her profession, Saint John served as vice chairman of promoting for ladies’s style model Ashley Stewart and managed accounts at advert companies Arnold Worldwide and Spike Lee’s SpikeDDB. Her departure from Netflix is described as each mutual and amicable, and the corporate and the previous advertising and marketing chief have good issues to say about one another.
“I’ve cherished working with Boz and have been impressed by her creativity and power,” Sarandos mentioned. “She has attracted world class entrepreneurs to the corporate and inspired them to be progressive leaders. We’re grateful for her contributions and we want her the perfect.”
“I got here to Netflix with a surplus of enthusiasm and inventive power and am immensely happy with the campaigns we impressed that sparked international conversations,” Saint John added. “It’s been a transformative two-year expertise for which I’ll all the time be grateful.”