MarketCast accelerates its promoting effectiveness analysis, testing, and measurement with the addition of Phoenix’s individuals and platforms
LOS ANGELES, March 24, 2022 /PRNewswire/ — MarketCast immediately introduced the acquisition of Phoenix Advertising and marketing Worldwide, a number one analysis and analytics supplier that makes a speciality of promoting measurement. With Phoenix, MarketCast is accelerating its promoting effectiveness experience, and gaining a strong portfolio of analysis merchandise that span all the promoting lifecycle, from figuring out what shoppers take into consideration pre-released advertisements to measuring how advertisements affect client beliefs and behaviors.
With Phoenix, MarketCast is accelerating its promoting effectiveness experience.
As media consumption shifts, advertisers are challenged to ship the best advertising messages and artistic to have interaction and convert audiences. Phoenix is thought for its lightning-quick advert testing and measurement insights. The corporate’s Phoenix Model Impact platform (previously Nielsen TV Model Impact) is taken into account the usual for measuring advert efficiency, together with the affect of advertisements on client affinity and consideration, and buy intent and raise. At this time, the corporate checks and measures hundreds of advertisements yearly, gathering crucial suggestions about promoting storylines, inventive parts, and messaging from core viewers segments.
“The acquisition of Phoenix helps MarketCast’s imaginative and prescient of making probably the most tech and data-forward analysis enterprise on the planet, the place main analysis is mixed with large knowledge to find out what followers watch, purchase, and take heed to most, and why they select to look at, purchase, and hear,” mentioned John Batter, CEO of MarketCast. “We see super alternative to convey these two companies collectively, combining our distinctive media analysis and large knowledge experience to innovate new advert effectiveness options.”
Mixed, MarketCast now boasts greater than 100 technologists and knowledge scientists and 400 quantitative and qualitative researchers expert in media and model promoting analysis and analytics. Phoenix will profit from MarketCast’s large knowledge experience, together with its Sensible TV and advert attribution measurement capabilities, to ship much more worth to promoting purchasers. Collectively, MarketCast will assist advertisers and media corporations uncover deeper viewers insights, with extra granularity, to raised perceive and predict promoting efficiency.
“We’re very excited to affix MarketCast, a group that shares our widespread values, ardour, and imaginative and prescient for the way forward for promoting analysis and expertise,” mentioned Allen R. DeCotiis, Ph.D., Founder and CEO of Phoenix. “With a strong portfolio of media and promoting analysis and a document of working with the most important names in leisure, sports activities, and expertise, MarketCast is the best house for Phoenix’s individuals, platforms and purchasers, and we stay up for starting this new chapter of progress and innovation collectively.”
MarketCast is constructing upon an already strong basis in promoting effectiveness in media, leisure, and sports activities, which immediately contains greater than 3,000 TV and digital advertisements examined yearly with thousands and thousands of followers. The addition of Phoenix helps MarketCast develop its measurement past media and leisure to assist massive model advertisers, together with main telecommunications corporations, automakers, monetary providers, and CPG manufacturers. It additionally introduces Phoenix’s purchasers to MarketCast’s quantitative and qualitative analysis, which is trusted by prime media and expertise corporations.
The Phoenix group, which incorporates researchers, knowledge analysts, product leaders, and engineers, will be part of a rising MarketCast group, which options leaders from Nielsen, Gracenote, Omnicom, Comscore, Materials+, Kantar, Netflix, and Dreamworks. Earlier this yr, MarketCast acquired real-time leisure analysis platform, Invoke, and, in late 2020, acquired and built-in knowledge science chief, Deductive.
About MarketCast
MarketCast analysis, analytics and knowledge science fuels fandom for main studios, leisure platforms, sports activities, and life-style manufacturers. Our distinctive mixture of analysis analytics is mixed with large knowledge science to supply purchasers highly effective insights to tell their greatest enterprise choices. At this time, MarketCast counts among the greatest names in leisure as purchasers, together with main Hollywood studios, streaming providers, video video games publishers, life-style manufacturers and sports activities leagues and groups.
Press Contacts
MarketCast
Graham McKenna
510-332-8939
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