Rosie Mattio and Madison Fiore, two of essentially the most profitable hashish entrepreneurs within the nation, be a part of forces to launch the go-to paid media and efficiency hashish advertising and marketing company
NEW YORK, March 25, 2022 /PRNewswire/ — MATTIO Communications, one of many longest-running and the most important hashish advertising and marketing companies corporations, at present introduced the launch of MATTIO+FIORE Media, a brand new cannabis-focused paid media and efficiency advertising and marketing company. Led by MATTIO Communications CEO Rosie Mattio and Madison Fiore, the previous Head of Progress at Hawke Media, the subsidiary will concentrate on progress technique, media shopping for, e mail and SMS advertising and marketing, artistic and marketing campaign improvement, together with picture, video, animation and design property and managing listings on third-party platforms comparable to Weedmaps, Leafly, I Coronary heart Jane and springbig.
Resulting from federal and native rules, paid media promoting has been traditionally inaccessible to authorized plant-touching hashish corporations. But exterior the hashish {industry}, demand for paid media campaigns continues to climb. In 2021, U.S. digital advert spending exceeded $183 billion whereas the worth of campaigns elevated by 37% year-over-year. As extra hashish markets mature, efficient paid media campaigns will present corporations with the aggressive edge to drive model consciousness and gross sales progress.
To assist hashish corporations capitalize on the {industry}’s forthcoming paid media alternatives, Rosie Mattio, founder and CEO of North America’s high hashish PR company, partnered with Madison Fiore to create MATTIO+FIORE. As the previous Head of Progress at Hawke Media, Fiore helped improve the company’s annual recurring income by 1,300% between 2017 and 2021, executing million-dollar promoting campaigns on behalf of a few of the most profitable hashish and CBD manufacturers within the U.S., together with Papa & Barkley, Heavy Hitters, EAZE, Miss Grass, Prima, WYLD, Kadenwood Manufacturers and Parallel.
“MATTIO’s potential to persistently drive shopper success is rooted in our dedication to providing forward-thinking companies that meet the evolving wants of hashish corporations,” mentioned Rosie Mattio. “Madison is a real pioneer in hashish advertising and marketing with a demonstrated observe document of executing compliant and impactful paid media and efficiency advertising and marketing campaigns. He has a eager understanding of the intricacies of this panorama and his strategic advertising and marketing method will likely be an incredible asset to each MATTIO and the broader {industry}.”
“MATTIO+FIORE’s mission is to remove the prevailing friction factors in hashish advertising and marketing by proactively constructing the infrastructure to execute efficient paid media campaigns on mainstream platforms,” mentioned Madison Fiore. “Paid promoting stays an underutilized device in hashish, and after growing campaigns for a few of the most revered manufacturers over the previous 5 years, I acknowledged a possibility to assist companies navigate this uncharted territory on a bigger scale. MATTIO+FIORE’s companies will likely be important to model progress as soon as hashish e-commerce hits its stride, and I’m thrilled to accomplice with Rosie to push the needle ahead throughout the realm of hashish advertising and marketing.”
MATTIO+FIORE focuses on driving purchasers’ consciousness, site visitors, and income by paid media and efficiency advertising and marketing methods. Dedicated to purchasers each step of the best way, the brand new company will develop campaigns and execute creatives whereas honing in on attribution, full-funnel advertising and marketing audits, LTV, CRO and strategic partnerships.
About MATTIO Communications
MATTIO Communications is an industry-leading strategic advertising and marketing agency centered on hashish, way of life and rising markets. With deep roots in storytelling and PR, we use our well-honed communication expertise, {industry} data and artistic muscle to drive conversations, form perceptions and assist purchasers obtain formidable enterprise targets. MATTIO gives end-to-end advertising and marketing companies, together with media and investor relations, disaster communication, content material creation, social media, web optimization and experiential advertising and marketing. We have now corporations in New York, Los Angeles and Toronto. For extra info, go to mattio.com.
About Madison Fiore
A seasoned enterprise and progress strategist, Madison Fiore has efficiently conceptualized, developed and carried out strategic advertising and marketing campaigns for over 200 manufacturers. He’s the CEO and co-founder of MATTIO+FIORE. In his earlier function as head of progress at Hawke Media, he labored with a few of the most profitable hashish and CBD manufacturers within the U.S., amongst different purchasers, executing million-dollar promoting campaigns on their behalf, and he elevated the company’s annual recurring income by 1,300% between 2017 and 2021. Thought of a pioneer in hashish advertising and marketing, he is spoken at a number of premier {industry} occasions nationwide and been revealed by Forbes, Benzinga and lots of different retailers.
SOURCE MATTIO Communications