Motive Interactive Acknowledged as Cell Promoting Chief in 2022 AppsFlyer Efficiency Index

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SAN DIEGO, CA, March 23, 2022 /24-7PressRelease/ — Motive Interactive, a number one data-driven efficiency advertising firm, was ranked #2 for development on the AppsFlyer’s Efficiency Index 14th version, rating the highest media sources in cellular promoting.

“It’s an honor to be acknowledged alongside trade leaders for our dedication to high quality and driving the very best return on advert spend for our shoppers,” stated CEO and founder Brendan Smith. “I credit score our staff’s experience and talent to innovate forward of trade tendencies to our constant recognition on high rankings just like the AppsFlyer Efficiency Index.”

The newest version of the Efficiency Index is the primary to measure exercise fully post-Apple’s App Monitoring Transparency (ATT) enforcement, and AppsFlyer examined the great influence that the brand new privateness period has had on all elements of the cellular ecosystem: iOS and Android, gaming and non-gaming apps, Self-Reporting Networks (SRNs) and non-SRNs.

AppsFlyer’s Efficiency Index analyzed a complete of 610 media sources, 25 billion installs, and over 18,000 apps from July to December 2021. From this, the SKAN Index coated 240 million postbacks from over 1,800 apps and 32 media sources.

“The addition of unique content-driven owned stock together with continued development in our nicely established programmatic and efficiency merchandise is the rationale for this superb recognition,” stated Mike Schwartzberg, Basic Supervisor of Motive.

About Motive Interactive:
Motive Interactive is a data-driven world cellular app advertising and monetization firm that makes use of proprietary know-how to drive person acquisition and engagement for among the world’s high manufacturers. Motive was acknowledged as a part of Inc. 5000’s unique Corridor of Fame listing for its five-year consecutive score as one of many fastest-growing personal corporations in America.

To be taught extra about what makes Motive a high cellular promoting firm, go to https://motiveinteractive.com


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