The newest version of the Efficiency Index is the primary to measure exercise fully post-Apple’s App Monitoring Transparency (ATT) enforcement, and AppsFlyer examined the great influence that the brand new privateness period has had on all features of the cell ecosystem: iOS and Android, gaming and non-gaming apps, Self-Reporting Networks (SRNs) and non-SRNs.
AppsFlyer’s Efficiency Index analyzed a complete of 610 media sources, 25 billion installs, and over 18,000 apps from July to December 2021. From this, the SKAN Index lined 240 million postbacks from over 1,800 apps and 32 media sources.
“The addition of unique content-driven owned stock together with continued progress in our effectively established programmatic and efficiency merchandise is the rationale for this wonderful recognition,” mentioned Mike Schwartzberg, Basic Supervisor of Motive.
About Motive Interactive:
Motive Interactive is a data-driven international cell app advertising and marketing and monetization firm that makes use of proprietary know-how to drive consumer acquisition and engagement for a number of the world’s prime manufacturers. Motive was acknowledged as a part of Inc. 5000’s unique Corridor of Fame record for its five-year consecutive ranking as one of many fastest-growing non-public corporations in America.
To be taught extra about what makes Motive a prime cell promoting firm, go to https://motiveinteractive.com
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SOURCE Motive Interactive
