Strategic advertising and marketing and communications company, Tower, has gained a number of Caribbean Promoting Federation awards – the “Addy’s” – for its work on the Cayman Islands Restaurant Month 2021 marketing campaign.
Tower acquired a gold award for Restaurant Month branding, within the class of Brand Improvement, and a silver award for the general initiative, within the class of Built-in Shopper Marketing campaign. The Restaurant Month marketing campaign additionally attracted a bespoke award from the judges, referred to as Decide’s Alternative.
The Cayman Islands Restaurant Month marketing campaign was carried out on behalf of Tower’s consumer, the Cayman Islands Tourism Affiliation (CITA).
Ms. Lynne Byles, Managing Director of Tower mentioned she was delighted that Tower’s efforts had been recognised internationally as soon as once more.
“Tower is pushed to realize excellent outcomes for our purchasers, and CITA’s Restaurant Month marketing campaign was no exception. These awards function proof of the inventive expertise in our staff,” she mentioned.
Forty-six corporations from the Caribbean submitted greater than 670 entries into the competitors. The Addy Awards play a key function in celebrating the achievements of the worldwide promoting group – highlighting expertise discovered throughout the Caribbean. Tower has gained a sequence of Addy awards for inventive tasks over earlier years.
The Restaurant Month marketing campaign was developed to assist Cayman’s restaurant business, following the challenges posed by border closure as a result of Covid-19 pandemic. Tower launched a rebrand, which included the rollout of a brand new web site and improvement of a brand new social media presence.
The initiative welcomed extra collaborating eating places, sponsors and group following than ever earlier than and, new for 2022, launched a variety of Restaurant Month “Signature Occasions”.
“Supporting our area people is a giant a part of the Tower ethos and the success of this marketing campaign demonstrates our dedication to this,” Ms. Byles mentioned. “Once once more we’ve confirmed how the ability of nice inventive concepts can translate into excellent industrial success tales.”
“We’ve had a powerful begin to the yr which we’re channeling into different significant campaigns, guaranteeing our purchasers proceed to realize the outcomes they deserve.”