PHOTO:
Adobe Inventory
Advertising and marketing intelligence solutions-based firm Clearbit introduced their new Knowledge Activation Platform this Tuesday. The platform is accessible instantly for B2B advertising groups targeted on creating demand, capturing intent and optimizing their pipeline.
Over the previous 18 months, the B2B advertising panorama has shifted considerably — and completely. Extra prospects are working from dwelling. And whereas on-line shopping for has elevated, decreased utility of cookies as identifiers has made it more difficult for for B2B entrepreneurs to realize clear perception into their digital funnel. It’s now crucial for firms to have real-time intelligence about their goal market and engaged prospects. Clearbit’s new, built-in platform gives that real-time intelligence — and permits groups to use it to every step of their buyer journey.
“We’ve been lucky to work with lots of the most progressive B2B development groups on this planet, and so they’ve taught us that it’s not nearly having good information, it’s about activating that information to enhance your funnel from prime to backside,” mentioned Ross Moser, CEO of Clearbit.
A Seamless Buyer Expertise
Clearbit’s new platform permits groups to find and outline ideally suited firms of their goal market simply, leveraging a database of greater than 44 million companies, every with over 100 detailed firmographic and technographic attributes. Entrepreneurs can then put that real-time intelligence to work — creating exact goal audiences, enriching CRM & MAP methods, personalizing web sites and buyer expertise apps and higher concentrating on promoting and outreach campaigns.
“Clearbit permits Codility to create a seamless expertise for our prospects,” mentioned Travis Keeney, Senior Director, Progress at Codility. “Guests land on a customized net web page, convert from a brief type, get surfaced to gross sales based mostly on dependable demographic information and rapidly change into completely happy prospects. We achieved hyper-growth in 2021 and Clearbit was instrumental in serving to us get there.”
Actual-Time Intelligence Insights
The Knowledge Activation Platform brings collectively Clearbit’s industry-leading B2B information and versatile integrations with new capabilities to energy frictionless, personalised buyer experiences throughout the digital funnel. Key parts of the platform embody:
- B2B information and enrichment options: Mixed with the Reveal system to unmask nameless web site guests and monitor intent, giving groups the complete image on each prospect and buyer.
- Splendid prospect discovery capabilities: Permit entrepreneurs to look previous their present funnel to seek out best-fit prospects in a database of almost each firm with an internet site.
- Highly effective viewers administration: Allows groups to create exact firm segments based mostly on an Splendid Buyer Profile — pulling information from CRMs, MAPs and CDPs — and construct campaigns, triggers and alerts to activate audiences throughout methods.
- Actual-time integrations and APIs: Permit groups to use intelligence throughout their stack, exactly concentrating on advertisements, personalizing content material and conversations, shortening web site kinds and optimizing pipelines.
“With their new platform, Clearbit has helped convey account stage insights into Salesforce that present huge worth for our reps within the platform that they use probably the most,” mentioned Lucy Gamble, Director of Advertising and marketing Operations at Grafana Labs.
“This real-time intelligence on account habits gives a method for our reps to customise and prioritize their outreach. We’ve additionally been capable of leverage this Clearbit behavioral and demographic data to develop account high quality scores that put the info to work the place it can have the best impression.”