NEW YORK–(BUSINESS WIRE)–New York Life, America’s largest1 mutual life insurer, in the present day debuted Our Product, the newest promoting inventive of the corporate’s “Love Takes Motion” marketing campaign. “Love Takes Motion” reminds Individuals that they’ve the facility to behave on their like to construct higher futures and defend family members. The primary inventive of the marketing campaign, Agápē, launched in January 2020 in coordination with professional soccer’s championship recreation.
Our Product highlights the core of what New York Life delivers: brokers who preserve caring relationships with purchasers and ship steering all through their lives. The inventive depicts long-standing traditions of New York Life’s various and industry-leading2 brokers assembly with households and being there once they’re wanted most.
“This newest inventive emphasizes the sturdy presence of our brokers of their purchasers’ lives all through all that life brings,” stated Kari Axberg, co-head of selling at New York Life. “The ‘Love Takes Motion’ marketing campaign is rooted in New York Life’s long-held core values of integrity and humanity, and the corporate’s function – to be there when our purchasers want us. By highlighting our brokers’ caring position in supporting Individuals as they act on their love, we imagine the marketing campaign continues to convey the message of affection taking motion in a significant and memorable manner.”
Our Product can be seen commonly throughout Atlantic Coast Convention (ACC) and Pac-12 faculty basketball video games, amongst different nationwide broadcasts. The marketing campaign options the hashtag #lovetakesaction.
Anomaly led the inventive and manufacturing for the spot, which was directed by Spencer Creigh of Superprime.
Click on right here to view Our Product.
ABOUT NEW YORK LIFE
New York Life Insurance coverage Firm (www.newyorklife.com), a Fortune 100 firm based in 1845, is the biggest1 mutual life insurance coverage firm in the US and one of many largest life insurers on the earth. Headquartered in New York Metropolis, New York Life’s household of firms provides life insurance coverage, retirement earnings, investments, and long-term care insurance coverage. New York Life has the best monetary energy rankings presently awarded to any U.S. life insurer from all 4 of the key credit standing businesses3.
Footnotes
1Primarily based on income as reported by “Fortune 500 ranked inside Industries, Insurance coverage: Life, Well being (Mutual),” Fortune journal, 6/2/2021. For methodology, please see http://fortune.com/fortune500/.
2New York Life leads U.S. membership within the Million Greenback Spherical Desk (MDRT), the Premier Affiliation of Monetary Professionals® acknowledged globally as the usual of excellence for all times insurance coverage gross sales efficiency within the insurance coverage and monetary providers {industry}.
3Particular person unbiased score company commentary as of 9/30/2021: A.M. Finest (A++), Fitch (AAA), Moody’s Buyers Service (Aaa), Commonplace & Poor’s (AA+).