These awards acknowledge manufacturers and businesses for executing high-performing digital campaigns by way of Skai’s options
NEW YORK, March 25, 2022 /PRNewswire/ — Skai simply introduced the winners of its ShopAble Media Awards, which honor shopper items and retail manufacturers and businesses for his or her use of Skai options in executing high-performing campaigns and delivering distinctive enterprise outcomes. Previously often called the Advertising Excellence Awards, in 2022, Skai acquired extra entries than ever from throughout the globe, illustrating the true excellence in efficiency of those winners.
Shoppability is the facility to transform shopper demand to a right away buy and lately, has develop into the holy grail for entrepreneurs. Retail media promoting spend hit $30 billion in 2021, and new shoppable advert codecs are hovering in recognition – promising direct shopper relationships with a straight line to gross sales. Winners of Skai’s 2022 ShopAble Media Awards spearheaded campaigns that performed instantly into this business motion and garnered vital outcomes using Skai options.
Listed below are the 2022 winners:
- Stella Rising and Bondi Sands received within the Amazon Adverts class for his or her capacity to deliver DSP and Sponsored Adverts collectively in a single platform by means of Skai, optimizing efficiency and resulting in 118% year-over-year income development.
- Vishvos and Pleased Egg was honored within the Retail Media class, which acknowledges its mastery of retail media methods throughout a number of channels together with Amazon, Walmart, Goal, and Instacart.
- The Camelot and Michaels case examine was given an award within the Linked Commerce class for working intently with Skai to construct an impactful OmniROAS technique that included each on-line and offline gross sales— resulting in a 152% spike in year-over-year ROAS.
- Rakuten Promoting and Backcountry got the Knowledge Intelligence award for true innovation in leveraging information to satisfy enterprise aims by means of Skai’s Sign Enhancement Device, growing profitability and driving robust gross sales quantity, leading to EBITDA features.
- MediaCom and adidas received the Innovation award for its growth of a customized bidding answer to spice up advert efficiency by means of Skai’s automated actions capabilities.
“Ecommerce is not slowing down, and advertising and marketing investments in shoppable advertisements are diversifying— search and social spend is up 30% within the final 12 months, and retail media spend is predicted to greater than triple within the subsequent two years. Many manufacturers and businesses are already determining the best way to work the combo to their benefit whereas leveraging insights in a privacy-safe manner. The Skai 2022 ShopAble Media Awards acknowledge these which might be efficiently connecting the dots of commerce promoting for the omnichannel shopper,” feedback Margo Kahnrose, CMO of Skai. “We’re thrilled to congratulate Stella Rising and Bondi Sands, Vishvos and Pleased Egg, Camelot and Michaels, Rakuten Promoting and Backcountry, and Mediacom and adidas for his or her wonderful work.”
Profitable entries showcased the enterprise problem, clear marketing campaign aims, progressive use of Skai options, early adoption of latest Skai options and distinctive outcomes that exceed KPIs. To study extra in regards to the ShopAble Media Awards go to https://skai.io/shopable-media-awards/
About Skai
Skai is an clever advertising and marketing platform that powers model insights, selections and execution for quicker, extra predictable go-to-market outcomes. Skai’s platform features a suite of data-driven merchandise for market intelligence, omnichannel media activation, testing and measurement, enabling product, insights and advertising and marketing groups to precisely plan methods and profit from related omnichannel launches. Skai merges the previous Kenshoo and Alerts Analytics capabilities and for greater than a decade, has been trusted by a powerful roster of worldwide manufacturers together with Procter & Gamble, PepsiCo, Estée Lauder, Nestle, Johnson & Johnson, Mars and others. With its expanded product suite, Skai is unifying information and serving to corporations higher perceive their customers in real-time. It has seven worldwide areas and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango and Qumra Capital. For extra info, go to www.skai.io.
Media Contact:
[email protected]
SOURCE Skai
