SAN FRANCISCO — Pinterest has consolidated its advertising and marketing and exterior comms features beneath Andréa Mallard, the platform’s CMO for the final 4 years.
In her newly expanded function of chief advertising and marketing and communications officer, Mallard will oversee the alignment of Pinterest’s communications channels and new strategic initiatives. Mallard plans to rent a VP of communications to steer the comms workforce, Pinterest mentioned.
Whereas exterior communications might be beneath Mallard’s watch, the platform’s individuals workforce is now accountable for inner comms.
The restructuring comes on the heels of former CCO LeMia Jenkins being promoted to Pinterest’s first chief public affairs and sustainability officer.
Since becoming a member of Pinterest as its first CMO in 2018, Mallard has dealt with advertising and marketing efforts across the platform’s 2019 IPO, the Covid pandemic and model campaigns. The platform has greater than 400 million energetic month-to-month customers.
Earlier than Pinterest, Mallard served as CMO of Athleta and Omada Well being.
“Each entrepreneurs and communications professionals are storytellers, and I see an enormous alternative to mix these efforts in contemporary, new methods this 12 months,” Mallard mentioned. “Now we have an extremely optimistic story to share at Pinterest, and I’m grateful and humbled to steer this all-star workforce.”