Report supplies detailed rankings for advert sellers throughout Google, and Apple app shops – together with breakdowns by area and gadget – and highlights InMobi, Magnite, Xandr Monetize as high advert platforms based mostly on cellular open programmatic advert market share.
LONDON, Jan. 20, 2023 /PRNewswire/ — Pixalate, the worldwide market-leading fraud safety, privateness, and compliance analytics platform for Related TV (CTV) and Cell Promoting, at present launched the December 2022 Provide-Aspect Platform (SSP) World Market Share Rankings for cellular in-app. The rankings function the highest SSPs by open programmatic advert market share for apps throughout the Google Play and Apple App shops.
Pixalate publicizes rankings for every vendor’s estimated market share of the open programmatic promoting trade internationally, together with market share breakdowns by area (North America, EMEA, APAC, LATAM) for Cell.
Prime Cell SSPs by Market Share
Listed below are the main promoting suppliers on the Google Play and Apple App cellular shops based mostly on estimated market share in December 2022, in line with Pixalate:
Google Play, North America, December 2022
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InMobi – 11%
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Xandr Monetize – 9%
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Magnite – 8%
Apple App Retailer, North America, December 2022
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Inmobi – 11%
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Magnite – 10%
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Xandr Monetize – 9%
To see full North America, EMEA, APAC and LATAM rankings for all gadget platforms, go to right here.
About Pixalate
Pixalate is the market-leading fraud safety, privateness, and compliance analytics platform for Related TV (CTV) and Cell Promoting. We work 24/7 to protect your repute and develop your media worth. Pixalate affords the one system of coordinated options throughout show, app, video, and CTV for higher detection and elimination of advert fraud. Pixalate is an MRC-accredited service for the detection and filtration of subtle invalid site visitors (SIVT) throughout desktop and cellular net, cellular in-app, and CTV promoting. www.pixalate.com
Disclaimer
The content material of this press launch, and the SSP Market Share Rankings (the “Report“), mirror Pixalate’s opinions with respect to components that Pixalate believes could also be helpful to the digital media trade. Pixalate’s opinions are simply that, opinions, which signifies that they’re neither information nor ensures; and neither this press launch nor the Report are meant to impugn the standing or repute of any entity, particular person or app, however as a substitute, to report findings and obvious developments pertaining to CTV and cellular advert sellers throughout apps from the Roku, Amazon, Google, and Apple app shops.
SOURCE Pixalate